article thumbnail

404 pages: Best practices and examples from 50+ brands

Search Engine Land

404 page best practices Creating a useful 404 error page is vital for providing a good user experience when visitors visit your website. Here are some best design practices for crafting a user-friendly and engaging 404 page. Include links or buttons that make it simple for users to continue their journey.

article thumbnail

Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. Make it good for the user, and you’re most likely also making it good for Google and the searcher. Start by creating your main categories. The same is true for your ecommerce website.

UX 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Deep links for push notifications: Best of the MarTechBot

Martech

By incorporating deep links into your push notifications, you can provide a seamless and personalized user experience, driving users directly to relevant content within your app and increasing engagement and conversions. New Class Promotion: Message: “Join our exciting new yoga class!

article thumbnail

What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Is the payment experience clunky? Promotions: Sometimes low conversion rates can be remedied with promotional strategies. Make sure relevant, high-value promotions are clearly visible above the fold (this means that a shopper should be able to see them immediately, without the need to scroll down the page).

article thumbnail

AI-powered content marketing: A startup’s guide to success

Search Engine Land

Follow up with what your main call to action or actions are, then ask it to develop some image prompts. Adaptive user experiences AI can modify the design, aesthetic and even features of a digital platform according to an individual's actions. Ask it to provide supporting text for each post.

Pitch 126
article thumbnail

4 pillars of an effective SEO strategy

Search Engine Land

The main areas to consider here are: Crawl: Can a search engine explore your site? Mobile: Does your site provide a solid mobile experience? The main areas to focus on here are: Keyword research : Understand the language of your target audience. User experience (UX): Ensure your site is a joy to use and navigate.

UX 136
article thumbnail

10 internal linking best practices for accessibility

Search Engine Land

One main goal has typically been to boost visibility in search engines. However, the importance of internal linking extends beyond SEO; it’s pivotal in creating a navigable, user-friendly website, especially for people with disabilities. Users who click on a link have an expectation based on the anchor text’s description.