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5 Things Many Marketers Forget When Running A/B Tests

Hubspot

"Let''s A/B test it" is the new "Let''s circle back on that.". Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals. 2) Creating the Test Before You Set Your Goals.

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Lies, Damned Lies, and (Some) Marketing Statistics

ConversionXL

As research company WARC notes: This became the headline in coverage all over the world, from The Guardian to The New York Times. Jackson Fox, user experience director at Viget. Only 1 in 7 AB tests are winners, give or take. . However, I wanted to share some harsh reality about our testing experiences.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

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What is price sensitivity? How it affects sales and profitability

PandaDoc

A/B testing Companies with online sales and flexible pricing systems can use A/B testing to measure price sensitivity in a data-driven way. In a typical pricing test, two versions of a product or offer are shown to different customer segments. Remove currency symbols.

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How To Make Your Mobile App Experience Stand Out in the ‘Attention Economy’

Salesforce

That’s why it’s so important that your mobile app experience stands out to capture and keep your audience’s attention. Here are three ways to make your mobile app experience shine. Make the user experience consistent across all digital channels. Above almost all else, mobile apps need to be useful.

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7 Tips for Making Your Transactional Emails More Personal

Hubspot

We all receive plenty of these types of email, and it's easy to overlook how integral they are to a great user experience and how making them more personal can go a long way towards retaining current customers and gaining new ones. 6) Consider new types of transactional emails.

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The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

If you''re curious to learn more about link building, user experience, or content promotion, Brian Dean''s SEO training blog Backlinko should be a regular stop of yours. Case Study: How I Increased Conversions by 785% in One Day (Without A/B Testing) ". The Non Marketers Guide To Growth Hacking ". Follow @Backlinko.

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