ConversionXL
SEPTEMBER 9, 2016
A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Unfortunately, there are experimentation flaws associated with A/B testing as well. Where A/B Tests Are Going Wrong.
ConversionXL
JULY 30, 2018
You are probably ending your A/B tests either too early or too late. The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test. Second, that the winner of the test can be declared with 95% certainty or greater. When to end an A/B Test.
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ClickFunnels
OCTOBER 27, 2021
We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. All these templates have been relentlessly A/B tested. In fact, since 2017, at least 737 ClickFunnels users have generated $1,000,000+ within their sales funnels. We have so far given out 17 of these!
ConversionXL
JUNE 30, 2019
Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Check the list of presenters and companies running booths at your industry’s conferences; Ask your customers who else they considered. Run a functional investigation.
ConversionXL
FEBRUARY 28, 2017
There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? If I do X, I expect Y.
ConversionXL
DECEMBER 7, 2016
Naturally, the types of products a certain eCommerce site sells and the kind of audience it caters to have an enormous impact on how recommendations should be used and presented in the store, and also on the kind of logics that work best for them. Logic is kind of a niche word, although I will use it often in this article.
ConversionXL
JANUARY 24, 2017
It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product.
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