Search Engine Land

MARCH 17, 2023

Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate 2014: Advertisers were able to start including multiple versions of keywords through Bing Ads Editor and the Bing Ads Upload API. Google’s Matt Cutts On Keywords In The URL 2009: Cutts answers: “Does the position of keywords in the URL affect ranking?”

A/B testing 71

A/B testing Engineering Launch Drivers/motivators 71

Hubspot

NOVEMBER 5, 2020

And what results have we seen since we started using it? This clearly becomes a problem when you add more than one keyword, however. If you don’t have internal resources to code up new tools, you can easily outsource this as long as you have good specifications. The TL;DR answer is yes. What’s the cost of all that? Over $1,000?

A/B testing 83

A/B testing Territory Real Estate SQL 83

Hubspot

JULY 30, 2020

If you're like me, your answer is probably up in the dozens. If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started. If you're stuck with coming up with copy that'll speak to your customers , or want branding advice from experts , we've got you covered. Click "Publish!"

A/B testing 97

A/B testing Click Through Rate Lead generation Campaign 97

Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Up to 70% of people would rather get information about a company or learn something from an article or blog post than a traditional advertisement.

Click Through Rate 131

Click Through Rate A/B testing Retail Strategize 131

Heinz Marketing

FEBRUARY 27, 2020

Getting Started. To begin working on an email, start by gathering all the required pieces: copy documents, image assets, URLs (including UTMs when necessary) and anything else related to the production. <br /> — this is the break tag, it goes within a paragraph to add a line break and doesn’t need an end tag.

Campaign 88

Campaign A/B testing Clients Start-ups 88

Hubspot

NOVEMBER 23, 2016

Each headline can use up to 30 characters, as compared to the prior format of one headline with 25 characters. Display URL and Path Fields (Shown in Green). When creating ETAs, the final URL has to be entered first (above the headlines) and the display URL is created automatically based on that.

A/B testing 78

A/B testing CTR Click Through Rate Campaign 78

The 5% Institute

JUNE 15, 2023

Start by creating buyer personas , which are fictional representations of your ideal customers. A/B test different CTAs to optimize conversion rates continually. Incorporate these keywords naturally into your content and optimize meta tags, headings, and URLs.

Lead generation 52

Lead generation A/B testing Referrals Objectives and Key Results 52

ConversionXL

JUNE 10, 2020

Say you’re going to write an article on A/B testing. You jump into Ahrefs’ Content Explorer and pull up a list of “Top content.” Three sites don’t have any URLs included, even though we know they publish great stuff. Every site has at least three URLs in there, so we know we’re seeing everyone’s best stuff.

Represent 74

Represent Real Estate X-functional A/B testing 74

ConversionXL

JUNE 16, 2020

For example, a worthwhile program investment is training your editorial team on URL creation because preventing technical errors takes less time than fixing them. On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page.

CTR 121

CTR A/B testing Click Through Rate Education 121

Hubspot

JANUARY 22, 2016

No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. We’ll start with the basics and then throw in some pro tips for good measure. Before you can do anything, you’ll need to visit the AdWords site and sign up for an AdWords account.

Campaign 77

Campaign A/B testing Niche Start-ups 77

ConversionXL

NOVEMBER 6, 2015

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

ConversionXL

FEBRUARY 17, 2021

Safari and Firefox have already started to wean advertisers from them. Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. The algorithm might also add “noise” by occasionally sending a random FLoC.). Now, reluctantly, Google is, too.

Networking 140

Networking Trust A/B testing Conversion 140

Hubspot

MARCH 29, 2013

So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. To catch you up to speed, here's an abbreviated version of Lieberman's recommendations. To catch you up to speed, here's an abbreviated version of Lieberman's recommendations.

A/B testing 75

A/B testing Angle Education Campaign 75

ConversionXL

JULY 25, 2016

Each time you integrate with a new tool, add new social media buttons, and make other changes to your site in an effort to get more traffic and more conversions, you are likely to check your site more frequently. The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out.

Referrals 85

Referrals A/B testing Campaign Start-ups 85

Hubspot

MAY 27, 2015

It’s up to you). It has to focus on meeting your goals and matching up with your overall strategy. If you plan to hire an outside developer, whether it’s a freelancer or through an agency, add in a 30- to 60-day window research and select the right one. But don’t pass this part up. You’ll be more careful with ingredients.

A/B testing 71

A/B testing Launch Click Through Rate Start-ups 71

ConversionXL

SEPTEMBER 15, 2017

A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything.

A/B testing 123

A/B testing X-functional Trust Represent 123

ConversionXL

FEBRUARY 18, 2016

It’s incredibly helpful to have all of your tracking in one spot so you can easily see what’s going on and, if you need to adjust or add any new tracking, everyone on the team knows where to do it. How to Set Up Google Tag Manager. As with any analytics tool, you’ll need to create, deploy and test your first tag.

GTM 86

GTM A/B testing Objectives and Key Results Start-ups 86

Hubspot

AUGUST 7, 2018

Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. For help designing your website or ensuring it’s up-to-par, check out 8 Guidelines for Exceptional Web Design, Usability, and User Experience.

E-commerce 101

E-commerce Campaign A/B testing Engineering 101

ConversionXL

JUNE 21, 2015

Elite Camp 2015 had an enviable line-up of heavy hitters and rock stars. Put your newsletter signup URL directly in your email signature. Add qualifying questions to email signup forms. Use pop-ups, but make them as un-annoying as you can. Think about ways to add more value to that post. Test fun, upbeat CTAs (e.g.

A/B testing 105

A/B testing Campaign Start-ups Conversion 105

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. For instance, check out the ad that came up in my search for “hair plugs”. In fact, so many businesses are using ads that organic results often don’t even start until you’re further down the page.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Hubspot

MARCH 28, 2019

In other words, you need to make sure your offer is worth giving up in exchange for an email address (and for whatever information you’re asking). Essentially, it’s a piece of premium content you can use to entice someone to sign up for your list. If you can get people to sign up for a webinar, that’s just the tip of the iceberg.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

OCTOBER 26, 2015

We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinguishments between A/B test tools, from the statistics they use to the price and more. Yes, this means you have to involve your developers in testing, but it also gives you robustness and flexibility.

A/B testing 97

A/B testing Clients Objectives and Key Results Start-ups 97

ConversionXL

DECEMBER 18, 2014

A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything.

A/B testing 117

A/B testing Lead generation Trust Represent 117

SalesHandy

JUNE 5, 2020

Lead nurturing makes up for the core of the account-based selling process by engaging leads with targeted content. Now that we have learned what is lead nurturing, let’s proceed to explore how to set up processes for nurturing your leads. Create and test follow up sequences. Why lead nurturing is important.

Growth 80

Growth Objectives and Key Results Follow-up CRM 80

Hubspot

JULY 14, 2017

In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey. After all, it's hard to come up with new ideas for creating social media videos to share every day of the week. 1) Different Video Topics.

Promote 0

Promote Start-ups Entertainment A/B testing 0

Hubspot

MAY 10, 2012

But sometimes it's hard to find the time -- or know where to start. Meta descriptions show up in search results along with the link to your page. Titles of pages also show up when the page appears in search results as well as in the browser tab associated with it. Images add to the quality of your web pages.

A/B testing 75

A/B testing Engineering Follow-up Start-ups 75

Salesforce

FEBRUARY 13, 2024

So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. Users can sign up for a mailing list through various channels, including website sign-up forms, newsletter subscription boxes, and during the checkout process on an e-commerce platform.

E-commerce 111

E-commerce A/B testing Legal Campaign 111

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

JULY 22, 2021

Neglect them, and you run the risk of pages not showing up in SERPs. It’s all about helping Google understand your website better so that pages show up for the right searches. Alternatively, you can use Semrush’s Site Audit Tool (free for up to 100 pages) or Ahrefs Site Audit tool. 301: Permanent redirect.

User Experience 162

User Experience UX CTR Engineering 162

ConversionXL

APRIL 24, 2017

It’s Google’s solution for A/B testing and personalization. Obviously A/B testing is nothing new, neither is serving personalized content based on customer behavior. If you’re a small to medium-sized business or just getting started with a testing program, the free version will work for you.

A/B testing 102

A/B testing Objectives and Key Results GTM Represent 102

ConversionXL

OCTOBER 23, 2019

We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinctions between A/B testing tools—from the statistics they use, their price, and more. Yes, this means you have to involve your developers in testing, but it also gives you robustness and flexibility.

Clients 58

Clients A/B testing Objectives and Key Results Start-ups 58

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. I was hired to level-up the marketing team.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

OCTOBER 23, 2019

We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinctions between A/B testing tools—from the statistics they use, their price, and more. Yes, this means you have to involve your developers in testing, but it also gives you robustness and flexibility.

Clients 50

Clients A/B testing Objectives and Key Results Start-ups 50

ConversionXL

APRIL 22, 2015

Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests. The hard part is testing the right things, and having the right treatment. Those two add up to indicate execution velocity. This is not where the difficulty lies.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

SEPTEMBER 15, 2016

What about A/B testing? 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. How to Start Optimizing AdWords Campaigns. But is one better than the other?

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ConversionXL

NOVEMBER 28, 2018

Start with manual bidding. Start low and conservative, then work your way up as you collect data—it’s the easiest way to make sure you aren’t getting caught with the highest CPC in your industry. I’m in love with A/B testing (like, in love). But with A/B testing , you need to minimize variables.

A/B testing 117

A/B testing Campaign Click Through Rate Start-ups 117