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A Paradox, The Sales Process And The Buying Journey

Partners in Excellence

As sales professionals we face an intriguing paradox. We know, for complex B2B buying, the buyer’s journey can best be described as chaotic. At the same time, we have a relatively linear sales process: prospect, qualify, discover, propose, close. A sales process is critical for our success.

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The SEO-UX paradox: Achieving visibility without sacrificing user delight

Search Engine Land

This article explores the SEO-UX paradox and how businesses can achieve visibility and user delight through a holistic approach that aligns with search engine algorithms and human needs. SEO and user experience (UX) are critical components of modern digital marketing strategies. At first glance, these two objectives may seem contradictory.

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Helping Your Customer Navigate Their Own Organization

Partners in Excellence

We tend to take for granted that our customers know how to buy. The reality, unless they are in a role where they are buying frequently, they don’t know these things–yet we assume they do. We know the majority of buying journeys end in no decision made. We think they know who should be involved and why.

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Our Customers Don’t Know What They Don’t Know

Partners in Excellence

Recently, I was in a discussion with a group of outstanding sales people. They were talking about how to align their selling process with the customer buying process. One of the sales people asked, “How do we learn their buying process?” but they don’t know how to buy.

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Great Selling Is Not Something We Do To Customers

Partners in Excellence

What if we helped guide the the customer through their buying journey, after all, we are experienced in doing this, they seldom do it? What if we helped guide the the customer through their buying journey, after all, we are experienced in doing this, they seldom do it? Buying is a collaborative process.

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What Pisses Me Off About Gartner’s “Spaghetti Chart”

Partners in Excellence

It looked at the real buying journey and the difficulty customers have in buying. The Gartner research shows, vividly, that the customer buying journey is not linear. The Gartner research shows, vividly, that the customer buying journey is not linear. The buying process will never be “simple.”

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B2B Reads: Objectives, CTAs and Metrics That Matter

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. A Paradox, The Sales Process And The Buying Journey. A Paradox, The Sales Process And The Buying Journey.

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