Remove Account management Remove B2B Remove Go To Market Remove Technology
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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

I thoroughly enjoyed my time as a strategic account manager, but the upside was limited, and I was looking for new challenges. One of the leading Silicon Valley investors discussed his portfolio of companies and stated, “We have companies with great products and weak go-to-market teams, and these companies are struggling.

Sell 103
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Taking our customers’ success to new heights in 2024

Highspot

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

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DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success

SBI

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

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What is Revenue Enablement?

Highspot

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

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The Difference Between a VP of Sales and a CRO

Sales Hacker

We’re in the middle of a transformational time in the world of technology across all sectors. With all of this in mind, the CRO is in charge of developing the go-to-market strategy and keeping everyone in the organization apprised of their role in that plan. Ownership of the entire revenue lifecycle.

B2C 95
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The Three Attributes of Good Messaging and Positioning

Sales Hacker

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes.

GTM 90
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The Ecstasy and Agony of Account-Based: Q&A with Eric Wittlake

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. Some of the B2B industry’s best and most relevant account-based marketing (ABM)T research and insights are coming out of TOPO , and Eric Wittlake in particular. Many companies today invest in more technology than they have the resources or maturity to justify.

B2C 74