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Account Management: It’s About Keeping Customers!

SalesPop

Sales most definitely have two sides, and this is also true of account management. Technology is primarily about product development, not distribution. This is also true of account management. In more complex B2B sales, the focus is constantly put on the lead machine, on obtaining new customers.

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B2B cozies up to empathy: Tuesday’s Daily Brief

Martech

Good morning, Marketers, and how touchy-feely can B2B get? Maybe I am being controversial here, but I think there’s every opportunity for B2B to get very touchy-feely indeed. Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling software vendor Chili Piper. Read more here.

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Sales Industry: Missing Processes and Wrong Technology

Sales Pop!

Let’s take up the final mega-threat to the sales industry—missing processes and wrong technology. When dealing with a multi-dimensional scenario, such as B2B sales, AI cannot define everything involved. Technology No business today can survive without technology. Today, without technology, all of this is impossible.

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B2B Reads: Connection , Critical Listening & Community

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Problem With How Our Industry Understands Project Management. Project management isn’t traffic and it’s different from account management.

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7 value-added assets to engage and upsell customers

Martech

Your sales and account management teams may already be using some of your prospecting content in relationship building. Many buyers, especially B2B, do research online before speaking, even with a trusted account manager. Microsoft offers open discussions weekly for customer IT admins and product managers.

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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

I thoroughly enjoyed my time as a strategic account manager, but the upside was limited, and I was looking for new challenges. ” I decided to “package” up my experience in people, processes, and technology. During this phase, I understood that B2B sales were changing.

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Taking our customers’ success to new heights in 2024

Highspot

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%