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5 key trends we’re seeing in B2B marketing

Martech

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners. This is a good thing. Video is, as it should be, everywhere in B2B.

B2B 135
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The Best Sales Certifications to Get in 2025

RingDNA

The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. These credentials help sales reps and managers build skills, improve credibility, and advance their careers.

Retail 62
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What is Inside Sales? Everything You Need to Know

Gong.io

These are the luxuries afforded to the typical inside sales rep. But aside from the obvious environmental difference, there’s a lot more that separates inside from outside sales teams, and that’s what we’re going to explore here. What is inside sales? . Inside sales vs. outside sales .

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Field Sales Reps & Managers: The Complete Guide

Veloxy

Field sales is often used in business-to-business (B2B) sales, but can also be used in business-to-consumer (B2C) sales. Inside sales representatives do not typically travel to meet with customers in person. Inside sales representatives do not typically travel to meet with customers in person.

Represent 130
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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

Here are a few you might recognize: B2B or business-to-business sales : Designed for B2B-style businesses that target their sales pitch toward key business decision makers (typically C-suite level leadership or managers) who are responsible for purchasing products, services, and software for their company. The Brooks Group.

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CRM Best Practices: How to Choose the Best Free CRM System

Hubspot

Are you expecting them to be frequently on the go, or will they be a purely inside sales team? What we like: Kasim’s advice is highly actionable and a great starting point. Integrate calendars and landing pages. Kendra Noel, CEO at Boomtag Media , uses HubSpot’s CRM. Mobile CRM. Will a mobile CRM be useful for you and your team?

CRM 78
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Sales Pipeline Radio, Episode 108: Q&A with Jonah-kai Hancock @jonahkai

Heinz Marketing

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. We’ve had incredible guests and that isn’t going to stop anytime soon!