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Account Management Excellence (feat.) Will Frattini

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

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Unveiling The Key Account Management Roles

The 5% Institute

In today’s dynamic business landscape, various account management roles plays a pivotal part in maintaining customer satisfaction, driving revenue growth, and fostering lasting business relationships. Account management roles encompass a range of responsibilities that require a unique blend of skills and expertise.

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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

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Everything is Sort of the Same at a Given ACV (Annual Contract Value)

SaaStr

But there’s one thing I can tell you in SaaS, at least: Almost Everything Except the Product Itself is Sort of the Same at a Given ACV (Annual Contract Value) Level. A certain way you retain customers and prove support. Customers will expect more services, more account management, more configuration.

Contract 105
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Big players vs. niche specialists: Choosing your martech vendors

Martech

They typically have large budgets, clients, workforces and product portfolios. One area where they tend to shine is customer support. While all vendors care about customer retention, larger players have far more roles and folks devoted to churn prevention. Production support is another critical customer support area.

Niche 90
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Here’s What You Need to Sell your SaaS Product to Enterprise Customers

Openview

For SaaS companies, the allure of the enterprise customer is pretty strong. And because enterprise customers typically stick around longer, they lower your overall churn risk. Plus, enterprise customers usually spend more—on support, seats, usage, integrations, etc. Rigorous security requirements. Integration options.

Product 93
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Customer Success—and PLG—as a Profit Center

Heinz Marketing

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Success. Account Management. Product Design.