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Google Ad business faces breakup after being charged with EU antitrust violations

Search Engine Land

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

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Meta rolls out genAI features for advertisers

Martech

New genAI tools abound in the marketer’s toolbox. But how is the technology being used by marketers? The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and brands in the coming months. Introductory one-year subscriptions are priced from $14.99

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How reducing your carbon footprint can save you money and increase ad impact

Martech

We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski.

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10 Best AI Sales Tools for 2023 to Maximize Your Revenue

Veloxy

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. AI Sales Tools offer features for email deliverability, analytics & forecasting capabilities, CRM optimization, training & coaching opportunities as well as advertising/marketing automation to maximize revenue generation.

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The Highest-Rated Marketing Software to Help Your Business Succeed in 2022

Capterra Sales & Marketing Software

Starting price: $10.19 Recognized in these Capterra Shortlist reports: Email Marketing , Social Media Marketing , Survey , Social Media Management , Marketing Automation , Landing Page , Campaign Management , Email Tracking. HubSpot Marketing Hub. Email marketing. Campaign management.

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Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape?

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

Comprehending how a digital marketing agency gains income is imperative for sales representatives, recruiters, startups, marketers and entrepreneurs. So if you’re interested in discovering more about how a digital marketing agency makes money while navigating through complex market dynamics successfully – keep reading!