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Microsoft credit card ads are now available globally, plus 11 other new product updates

Search Engine Land

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Credit card ads were launched last year to advertisers in the US and Canada. Now available in all Shopping Campaigns global markets.” In-market audience targeting for soccer fans. Credit card ads.

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Instagram Ads on Reels now available to more marketers

Search Engine Land

The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform. SUBSCRIBE See terms.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. Let’s take a deeper look.

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PepsiCo’s strategies for marketing via online games and esports

Martech

PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments. “In-game In-game advertising is a highly-engaged instance,” said Mascali.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. A challenging digital marketing world. What platform do you advertise on? But let’s face it.

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This day in search marketing history: March 11

Search Engine Land

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Google launches marketer-friendly Google Ads API query builder 2019: The interface made it easy to build queries for reporting.

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

A blockbuster brand or product video. Among the changes it rolled out, possibly the biggest announcement was that advertisers will soon be able to target viewers based on their Google search history, in addition to their viewing behaviors YouTube was already targeting. How to Set Up & Launch a YouTube Video Advertising Campaign.

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