Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. The TikTok effect.

Retail 86

Retail Advertising/ Marketing Market share Gaming 86

Hubspot

JANUARY 25, 2011

A weekend blog post by Mozilla’s head of privacy has major implications for the future of online marketing. Mozilla, the maker of the Firefox web browser that currently averages 30 percent of the web browser market share , announced new details about a "Do Not Track" HTTP header that would allow users to opt-out of behavioral ads.

Education 62

Education Government Advertising/ Marketing Launch 62

Closing Bigger

FEBRUARY 3, 2009

Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. Taking market share from the competition is something that inspires them. Lower costs equal better margins and bigger profits.

Government 52

Government Market share Advertising/ Marketing Drivers/motivators 52

Closing Bigger

JUNE 9, 2022

Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share.

B2B 52

B2B Sell Government Advertising/ Marketing 52

Hubspot

FEBRUARY 17, 2013

The advertising platform will be tasked with handling Facebook’s ever growing advertising empire in an effort to overthrow Google as the current king of display advertising. This purchase will allow Facebook to deliver socially powered ads outside of the social network and tap into a much larger market of advertisers.

Launch 78

Launch Retail Networking Follow-up 78

Martech

JUNE 28, 2024

Share of search : A measure of how much a brand is searched relative to the industry or category total. According to research by Les Binet and other industry groups, this metric is predictive of later shifts in market share. It serves as a powerful leading indicator of brand relevance.

Objectives and Key Results 131

Objectives and Key Results Campaign Growth Technology 131

Martech

APRIL 8, 2024

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%.

B2B 121

B2B B2C Conversion Pitch 121

Closing Bigger

JUNE 11, 2009

Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share.

Sell 40

Sell Advertising/ Marketing Presentation Market share 40

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Bing’s Market Share Up For Third Straight Month: Hitwise 2010: Hitwise showed Bing gaining share for the third straight month, and its 9.7%

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

Search Engine Land

JANUARY 19, 2023

Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks. Report: Google Leads U.S. Google Closes The Presses On Print Ads 2009: They discontinued this service because it was “not the right solution.”

Engineering 88

Engineering Campaign Launch Represent 88

Martech

DECEMBER 14, 2022

Google again delayed their post-cookie plan , which is understandable given the tech giant heavily depends on third-party cookies for targeted advertising — more so than any major adtech player. Browsers that are already tough on cookies command a significant market share. However, Google’s follow-up plans are in the works.

A/B testing 118

A/B testing Technique Conversion Follow-up 118

Lead Fuze

DECEMBER 15, 2023

Market stalls were bustling centers where merchants would attract customers through persuasive communications, haggling, and displays that showcased their products. In this era, market share wasn’t determined by your website ranking on web search engines or how well you optimized keywords for search engine results.

Gaming 52

Gaming Engineering Lead generation Technique 52

Hubspot

SEPTEMBER 5, 2018

Not only does the internet offer you direct access to more than half the global population — including more than half of your target audience — but it also provides so many different channels on which to advertise. Marketers now have the flexibility to reach their target audiences on multiple fronts, in multiple ways, for multiple budgets.

Promote 53

Promote Campaign Launch Gambling 53

Martech

JANUARY 16, 2025

Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI. At that time, Amazon only had 1% of the global advertising market.

Strategize 130

Strategize Trust Advertising/ Marketing Represent 130

Search Engine Land

JANUARY 24, 2023

Google’s advertising business has drawn criticism for its market positioning, as it operates on multiple sides of the market, giving it unique insight and potential leverage. Google denies that it dominates the online advertising market and points to the market share of competitors like Facebook.

Advertising/ Marketing 86

Advertising/ Marketing Government Retail Market share 86