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Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. Niche industry newsletters, like Call Centre Helper newsletter.
Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Now, you can approach this from several different angles. By prioritizing your CRM strategy as a core responsibility in your business. Are real estate agents and realtors the same thing?
Create Detailed Content Pages for Niche Services In-depth content is vital because it showcases your expertise while helping you match your services with the specific needs of your target audience. By dedicating pages akin to blog posts for each service niche, you offer a deep dive into what you do, how you do it, and why it matters.
Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. On top of competing with these giants for broad CRM terms, you’re likely trying to outrank listings like G2 and listicles like CNET. Competitive keywords: Where to start?
Define your angle. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”. If your product is an info-product, you can dive into reviews of books and ebooks in that niche. Define your angle. Let’s say you’re doing an advertorial for CRM software. Write like the publisher.
Companies operating in this niche could create topics around real estate investments and sub-letting opportunities because holiday homeowners could use these houses to earn money on the side. The good news is that every niche can use tangential content. Let’s see a couple of examples of tangential topics. Main topic: Holiday home.
The idea behind a micro trend is that it’s a smaller, niche trend that may start or grow within a community. It’s worth looking at your CRM to see if you use AI to do some of your data analysis. AI and forecasting within your CRM are certainly worth exploring. Micro Trends Micro trends are an interesting concept.
Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. So you want to have a different angle, a new angle, something that you’re about.”. Use list and CRM data to group people based on buyer personas , location, and previous activity.
To make your blog stand out you have to go deeper, approach topics from a unique angle, and share must-know expert advice. Casted , for example, offers a podcast marketing platform that integrates with a company’s existing customer relationship management (CRM) and content management system (CMS) tools.
You need to target your niche, answer questions; you need to tell a story. Afterwards, that data should be kept in your CRM system, making it much easier to analyse the data and segment your outreach for different content types. He was paying $3000 per year for a CRM that he barely even used. Everything was so complicated.
Lending to the ad a newsworthy, topical angle. Premium placement: In an increasingly commodified SaaS category, like a CRM where features are more standardized than unique, being included in a premium placement can make or break your sales opportunity. all relating to inbound across its niche segments in marketing, sales and service.
Approach your content with a positive angle , and only focus on the solemn and serious when that's the only appropriate tone for the occasion. When our marketing operations colleague writes pieces about how to conduct an analysis on lead intelligence from your CRM , however, the posts rock. Be concise in your writing. She gets it!
They seamlessly integrate into your CRM, eliminating data entry for your reps and providing you with greater visibility into your team’s performance through advanced reporting. So we took that angle in pretty much all of the marketing programs that we did. RELATED: How to Close an Enterprise Sale in a Niche Market.
And rail has a significant tailwind behind it because of the sustainability angle. I know rail is a very niche topic. Niche in transportation supply chain cuz it’s not as sort of widely known as, as trucking and ocean freight. Effectively, it’s four trucks for every one rail car when you’re moving freight.
Find your most competitive angle and position your product using language from your voice of customer research. Some businesses with a very niche product may have a single audience to target. HubSpot is a CRM platform. For the best results, niche your ad toward specific products. Image source ).
A basic spreadsheet works better than complex CRM systems when youre managing 20-30 accounts. Track engagement metrics in your CRM to identify which accounts are most invested in finding a solution. Keep your tracking simple. Update it weekly to spot patterns and adjust your approach accordingly. Download your resources.
Lauren is a graduate of the University of Georgia’s Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA’s newspaper, The Red & Black. Today, the company has more than 120 employees, 400 customers, and rapidly growing. You’re a storyteller.
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