Search Engine Land

OCTOBER 11, 2023

Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. Images for the cited sources will likely impact CTR Like good YouTube thumbnails, attractive images get a higher CTR than less attractive images. Number of ads slightly increasing. This is a tricky one.

CTR 132

CTR Electricity Real Estate Angle 132

ConversionXL

NOVEMBER 28, 2011

Don’t just show a single image, show as many as you can – from different angles. This was the image in question (screenshot of narscosmetics.com ): Want more CTR on your Facebook ads? Alternate & detailed views. Let’s take that same axe above. You get a feel of it. It needs to be the right face. Beer helps.

Conversion 134

Conversion CTR E-commerce Retail 134

Search Engine Land

MARCH 30, 2023

Being associated with Google-acknowledged contributors enhances your publication’s credibility and reinforces Google’s trust in the value of your content. Provide newsroom transparency Build trust through an About page. Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News.

CTR 116

CTR Angle Click Through Rate Follow-up 116

Martech

AUGUST 24, 2023

Look for metrics like longer session time, higher CTR, a low bounce rate, a longer view time for videos or webinars, etc. For instance, a podcast might take a more personal angle than a blog and have fewer data points. Consider its potential for different formats and its relevance over time.

CTR 98

CTR Angle Service Pipeline 98

ConversionXL

JUNE 23, 2020

If your click-through rate (CTR) is declining for display ads, advertorials can help. Businesses can tell a story, help customers understand a complex product, and develop trust by providing value, not just asking for a sale. Define your angle. Define your angle. A way to increase engagement over display ads.

Entertainment 105

Entertainment Angle Education Promote 105

Search Engine Land

JUNE 10, 2024

This particular meta description is already decreasing CTR! Rather than rehashing the same old information, focus on crafting unique content that provides a new angle or perspective. For some queries, Google strongly prefers videos, product listings, map packs, or direct answers pulled from a trusted source (also called snippets).

Angle 102

Angle User Experience CTR Technique 102

Hubspot

SEPTEMBER 17, 2018

Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Example of switching between interview angles.

Angle 101

Angle Objectives and Key Results X-functional CTR 101