Remove Angle Remove Electricity Remove Product Remove Service
article thumbnail

Fundamentals of Sign Sales Part I

Adaptive Business Services

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. A large percentage of that count are people who will see your sign twice a day (to and from work) and who want services that are local to that area. Product Knowledge.

article thumbnail

In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. These businesses are highly profitable when run digitally, plus there’s a major customer service element to getting customers back up and running with equipment quickly. Give customers control with self service.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Episode 35: Why Education and Training Are Key to Growing Manufacturing in the US

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and having fun along the way. As a result, I’m an electrical engineer by degree. I was typically in a customer-facing position, such as applications engineering, sales, or product marketing.

article thumbnail

6 Brain Triggers Copywriters Use to Drive Sales

Hubspot

Moreover, it’ll inform the psychological triggers -- the words and angles — you use to compel prospects to buy things. An item’s price, by itself, delivers useful, and sometimes diagnostic information about the product,” writes Utpal Dholakia, Ph.D. The campaign gave people ownership over a ubiquitous product. Let me explain.

article thumbnail

15 Inspiring Examples of Small Business Branding

Hubspot

9) Bombay Electric. Bombay Electric is a upscale fashion select store located in Mumbai, and their vibrant, kaleidoscopic new branding was created by Paris-based designer Michael Thorsby. Image via Studio MPLS. Image via Vicki Turner. 15) Doctor Manzana. Image via Masquespacio Design.

article thumbnail

5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Create movement-first content to build credibility.

Niche 133
article thumbnail

Episode 22: How Commtrex is Helping Modernize the Rail and Freight Industries

Spiro Technologies

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And your service kind of connects the two together? And rail has a significant tailwind behind it because of the sustainability angle.