Hubspot

FEBRUARY 20, 2017

9) Bombay Electric. Bombay Electric is a upscale fashion select store located in Mumbai, and their vibrant, kaleidoscopic new branding was created by Paris-based designer Michael Thorsby. Image via Studio MPLS.

Electricity 78

Electricity Angle Promote Territory 78

Hubspot

JULY 12, 2013

This video is great example of on-brand storytelling without directly shilling a product -- a key inbound lesson. This video is shot from a shoddy angle and the sound quality isn''t great, but it still engaged the Today Show ''s Instagram following. 9) General Electric. It reminds me of the viral video, " Where the Hell is Matt?

Electricity 78

Electricity Angle B2C Entertainment 78

Search Engine Land

OCTOBER 11, 2023

Google is known for sticking to plans and trying to make its products work. Ecommerce queries for products will see a spike as products are prominently displayed in the AI overviews. Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general.

CTR 136

CTR Electricity Real Estate Angle 136

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. You need to have a really compelling reason why someone should try your product, and you need to remove all the barriers to adoption. What does that mean when you’re trying to build a tech product? It’s interesting.

Electricity 64

Electricity Education Start-ups Trust 64

Spiro Technologies

APRIL 24, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and having fun along the way. As a result, I’m an electrical engineer by degree. I was typically in a customer-facing position, such as applications engineering, sales, or product marketing.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

ConversionXL

AUGUST 15, 2014

With product pages, it’s often way too easy to lose sight that the goal is to actually persuade people , and instead, at least from what I can tell on 99% of the eCommerce sites I see, the pages are treated with a very clinical approach. Here’s the product sir, I sure do hope you buy it.”. Deconstructing Nike.com’s Product Page.

Product 98

Product X-functional User Experience Angle 98

Hubspot

SEPTEMBER 23, 2020

On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. Many of us are doing two types of livestreaming these days: online meetings or webinars with colleagues, and livestreams related to promoting our products or services.

Transportation 100

Transportation Electricity Follow-up Angle 100

Spiro Technologies

APRIL 21, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And rail has a significant tailwind behind it because of the sustainability angle. And then number two is the volume of product that you’re moving.

Transportation 52

Transportation Manufacturing Territory Education 52

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does Ryan distinguish between the company story vs the product story?

Pipeline 66

Pipeline Cross-sell Launch Start-ups 66

Sales Hacker

DECEMBER 8, 2020

And off he went, pedaled down Sand Hill Road, met the likes of Greylock and NEA, and raised a huge series A without really any material ARR or actually much of a commercially viable product. And so I found my angle there and everyone was installing Windows ME, which was a categorical disaster. Luke Rogers: Y2K.

Sales 101

Sales E-commerce Technology Technology 101

Hubspot

JUNE 12, 2017

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. Takeaway for Marketers. Takeaway for Marketers.

B2B 0

B2B B2C Angle Electricity 0

Hubspot

MARCH 18, 2018

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. Takeaway for Marketers: Educate Your Buyers.

B2B 78

B2B B2C Electricity Engineering 78

Sales Hacker

JANUARY 19, 2021

If you missed episode 143, check it out here: How to Drive Productivity through Operational Excellence with Jacco van der Kooij. He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. This is referred to as productivity. What we’re looking at is measuring people on productivity.

Cross-sell 63

Cross-sell Up-sell Objectives and Key Results Start-ups 63

ConversionXL

DECEMBER 3, 2018

They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Create movement-first content to build credibility.

Niche 133

Niche B2B Manufacturing Education 133