Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. In anticipation of the launch, we wanted to raise awareness about how to build the right sort of email strategy that adds value for recipients rather than interrupts them. The cardinal rule of inbound marketing is to provide value, not high-pressured sales pitches.

Campaign 70

Campaign Launch Angle Click Through Rate 70

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. But because we''d been busier at our day jobs than expected over the holidays, we pushed back by one week to launch on Friday, January 10. Which were effective?

Campaign 72

Campaign Commission Angle Follow-up 72

Hubspot

OCTOBER 18, 2013

At the end of the day, reporters live for a great story they can share, and that starts with a unique perspective, a new angle on an old story, or a scoop no one else has.”. I asked him what a marketer should consider if he or she doesn’t have a new rocketship to launch or a CEO with the personality of Elon Musk. Watch your language.

Launch 76

Launch Angle Pitch Start-ups 76

Hubspot

FEBRUARY 1, 2011

There should be a inbound launch (pun intended) plan in place for all your web marketing initiatives. Toss a sardine can out onto the pitch, and he'll swoop in violently and decimate everything in a 2-thumb radius (article written to smartphone scale). The effects can be devastating when teams work together to cover all the angles.

Angle 68

Angle Construction Strategize Gaming 68

Understanding the Sales Force

MAY 20, 2024

Let’s discuss the preparation, work and diligence the organization would have done prior to promoting a minor leaguer to the majors. If they elect to sign a free agent, it usually comes down to money and if the player and team can agree to the terms, they have what is usually an expensive replacement.

Angle 73

Angle Pitch Negotiate Promote 73

Heinz Marketing

JULY 8, 2019

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. It was a great experience. It’s really big. It’s all good.

Pipeline 59

Pipeline Sales Pitch Angle 59

Hubspot

OCTOBER 17, 2014

You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you''re comfortable executing on all of that in your slides. You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). Include Numbers.

Lead generation 76

Lead generation Presentation Promote Networking 76

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. And they haven’t launched a product yet. I think you launch when you have some semblance of that.

Pipeline 65

Pipeline Cross-sell Launch Start-ups 65

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. Launch a new product? Case Study and Customer Testimonial Videos. On Facebook?

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Pointclear

MAY 2, 2012

You want to learn more about these people and their companies so you can make an informed pitch when you reach them. He also notes that all marketing organizations are becoming mini publishers that have to produce content that comes from a different angle, is unique and is well-prepared. The Challenges in Measuring Social Media ROI.

Strategize 72

Strategize B2B Angle Cold Call 72

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Lending to the ad a newsworthy, topical angle. In short, email marketing is still one of your best tools to engage intent signals, distribute content and deliver pitches.

Campaign 98

Campaign B2B Lead generation CTR 98