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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

That’s where OEM (original equipment manufacturer) and aftermarket parts come in — and sales of these crucial components are big business now. Any disruption to an assembly line or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. What are aftermarket parts?

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What Is Local PR and How Does It Work? [Examples]

Hubspot

Ultimately, the goal of public relations is to maintain positive communication with the world, and ensure your brand image represents your company's core values and offerings. Find the Local Angle. Finding the local angle to your news that might only have national appeal is one way to connect your brand to local PR.

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The Complete Guide to Building a Sales Forecast

Salesforce

Whether that’s $500 or $5 million, sales teams have to come up with one number representing that new business. To understand why sales forecasting is so important to business health, think about two example scenarios: one with a car manufacturer and another with an e-commerce shop.

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5 Website Design Lessons for Industrial Businesses

Hubspot

1) Define Your Angle. For custom manufacturers, having a wide range of equipment and capabilities that can serve a variety of needs is a good differentiator. For custom manufacturers, having a wide range of equipment and capabilities that can serve a variety of needs is a good differentiator.

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Why You Should Convert Marketing Reps To Sales Development Reps

SalesLoft

But what was most effective was an SDR outreach campaign where we represented the “inbound content” through outbound sales. Want to connect with Fortune 2000 VPs of Manufacturing? When you know your target accounts, it’s easier (and more effective) to acquire them from an SDR perspective than a marketing angle.

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15 Inspiring Examples of Small Business Branding

Hubspot

When traditional Greek soap manufacturer Elo needed a fresh look for their new Greek god-inspired line of olive oil soaps, they turned to designer Mike Karolos at Smirap Designs to create something that would stand out in a sea of touristy Greek gift shop items. 15 Examples of Small Business Branding. 1) Elo Soap.

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People Comparison Shop, Stupid

ConversionXL

A study by Oracle reveled that people want above all more detailed and visual product information (37%), better search (29%), and easier access to a customer service representative via live help options such as click-to-call or live chat (20%). Knowing this will help you to plan your angle when you approach people on social media.

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