article thumbnail

5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. Niche industry newsletters, like Call Centre Helper newsletter.

Niche 133
article thumbnail

Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Differences between deal acceleration, pipeline building and brand awareness.

article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. 7 demand generation tactics to grow your pipeline. So you want to have a different angle, a new angle, something that you’re about.”. Of those, 72% say they directly impact pipeline and revenue. Value creates demand.

Referrals 115
article thumbnail

Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

You need to target your niche, answer questions; you need to tell a story. That is, to fill in the pipeline and get leads through the sales funnel. They need to address your niche, fitting your product story within the context of a customer’s lives. Above all, you need to apply the process. Act on processes and business goals.

article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Specific keyword angles. In fact, I've talked about this extensively with Chris Walker on the state of demand generation podcast — stop creating content purely for lead generation , and instead focus on educating a niche audience. Which keywords actually generate meaningful pipeline value? Keywords and topics.

Gambling 101
article thumbnail

6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)

Hubspot

Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. It needs to be a core part of your marketing strategy. Make sure you read up on your desired publication's guidelines and rules.