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“Why I’m So Interested In Selling,” Don Mulhern

Partners in Excellence

I am a firm believer in following a documented sales process, but at the same time realizing it’s not a prescribed robotic assembly line type of process that works the same way every time. I was fortunate to have a great mentor who embraced the notion that sales is work, and all work is a process.

Sell 143
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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

In complex B2B buying, it’s popular to talk about being consultative and/or creating value with our customers. We are creating massive sales assembly lines optimizing the order taking process. We talk about sales people as problem solvers, working with our customers to identify and help solve their problems.

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How Do Customers Prospect?

Partners in Excellence

” “We are expanding our factory capacity and need to add a new assembly line, can we talk about your products as a potential solution?” . “We are looking to buy electronic components to use in a new consumer product we are developing. Can we take 15 minutes of your time to talk about how you might help us?”

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Are “Traditional” Selling Skills Even Relevant Anymore?

Partners in Excellence

Even concepts of insight based selling are repackaging of consultative, solution, customer focused selling programs of the 60s, 70s, 90s. And, there’s always endless product training (actually most of sales training ends up not being selling skills, but instead product training.).

Sell 116
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Pleeaaasse…. Can I Be Selected To Give You My Money….

Partners in Excellence

A close friend–a consultant who is one of the best sales experts I’ve met forwarded me a prospecting letter he received. Looks like Don is just another widget on their sales assembly line. There is nothing good about the approach. In fact, it reeks of arrogance and condescension.

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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. The Japanese term “Kaizen” stands for the continuous improvement of a process.

GTM 73
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Expecting Our People To Think For Themselves

Partners in Excellence

Sadly, too many sales executives, too many clueless corporate executives; all supported by vendors and consultants trying to sell them something are in a mad rush in exactly the opposite direction. Their goal is to instrument and design every word that comes out of the mouths of their people. To define every action, their sales people take.