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I am a firm believer in following a documented sales process, but at the same time realizing it’s not a prescribed robotic assemblyline type of process that works the same way every time. I was fortunate to have a great mentor who embraced the notion that sales is work, and all work is a process.
In complex B2B buying, it’s popular to talk about being consultative and/or creating value with our customers. We are creating massive sales assemblylines optimizing the order taking process. We talk about sales people as problem solvers, working with our customers to identify and help solve their problems.
” “We are expanding our factory capacity and need to add a new assemblyline, can we talk about your products as a potential solution?” . “We are looking to buy electronic components to use in a new consumer product we are developing. Can we take 15 minutes of your time to talk about how you might help us?”
Even concepts of insight based selling are repackaging of consultative, solution, customer focused selling programs of the 60s, 70s, 90s. And, there’s always endless product training (actually most of sales training ends up not being selling skills, but instead product training.).
A close friend–a consultant who is one of the best sales experts I’ve met forwarded me a prospecting letter he received. Looks like Don is just another widget on their sales assemblyline. There is nothing good about the approach. In fact, it reeks of arrogance and condescension.
Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assemblyline in manufacturing to all business processes and became the precursor to lean manufacturing. The Japanese term “Kaizen” stands for the continuous improvement of a process.
Sadly, too many sales executives, too many clueless corporate executives; all supported by vendors and consultants trying to sell them something are in a mad rush in exactly the opposite direction. Their goal is to instrument and design every word that comes out of the mouths of their people. To define every action, their sales people take.
Readers love the improvisation techniques that Solutions Consultant Andrew Mewborn has applied to sales! How I Built an SDR AssemblyLine with Outreach and Doubled my Team’s Output. Without further ado, here are the 10 Outreach blog posts with the most views in 2018! Yes, And: How Learning Improv Made Me Better at Sales.
Pundits, consultant, vendors of Sales/Marketing automation tools will offer endless insight and advice on how to beat your goals, how to be successful, how to have a fast start for the New Year. December is always ripe for prognostication and advice for success in the New Year. But everything we do is targeted to exactly the opposite.
It’s like an assemblyline. . Consulting and problem solving with prospects. Top of the funnel – BDRs find new leads, start a conversation with them, and then educate them about our solution. . Bottom of the funnel – Sales Reps and Account Executives turn qualified leads into prospects, and convince them to buy.
A Deal Desk is essentially an assemblyline for sales, replacing the need for one person to switch between various types of tasks with a streamlined, repeatable process. Professional services firms , like consultants and legal practices, use Deal Desks to define service scope, pricing, and client expectations for major engagements.
Any disruption to an assemblyline or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. OEM and aftermarket parts typically require less consulting and are always in demand.
If you’ve been asked to prove the impact of your SEO work, whether you work in-house or as an external consultant, you have probably struggled to do so. Many organizations have turned their content operations into an assemblyline, pumping out predictable, stable and utterly uninspired algorithm-pleasing content.
So I do a lot of advising and consulting, and this is [00:41:00] the number one question that I get. And you’re like, all right, it’s time to invest in, in marketing. Uh, what do you look for in that first hire? Jessica Gilmartin: Yeah. It’s a great question.
” The mechanization, assemblyline vision of selling–an approach that focuses on our efficiency (not effectiveness), moving customer widgets from station to station, at each stop a specialist does her specialized job, then passing the customer to the next station. This couples nicely with the previous point.
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