Martech

MARCH 19, 2025

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. In the end, Positionless Marketing ends the lags and delays caused by assembly-line marketing. Today, marketing faces its own shift.

Assembly Line 75

Assembly Line Manufacturing Campaign Education 75

Partners in Excellence

AUGUST 7, 2024

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. It’s called Jidoka or Autonomation.

Trust 139

Trust Assembly Line Manufacturing GTM 139

Lead Fuze

DECEMBER 31, 2021

The Assembly Line. In the assembly line model, leads are handed off between specialized teams to make sure that they move through all of the stages in a sales cycle. Promotes specialization.Sales Representatives become experts within their respective fields. Promotes specialization.

Territory 52

Territory Assembly Line Commission Objectives and Key Results 52

Partners in Excellence

APRIL 5, 2023

That represents about 0.5% And while lean manufacturing does not promote this, the emphasis is on volume, velocity, and efficiency. One wonders about the dominance of SaaS selling in our conversations about selling. When you look at the data, it’s actually a pretty small sector. of the global economy.

Conversion 71

Conversion Sell Manufacturing Healthcare 71

Salesforce

MARCH 3, 2025

A Deal Desk is essentially an assembly line for sales, replacing the need for one person to switch between various types of tasks with a streamlined, repeatable process. By regularly tracking key indicators, organizations promote accountability and transparency among sales, legal, finance, and operations teams.

Legal 59

Legal Contract Finance Non-Profits 59

Sales Hacker

FEBRUARY 1, 2022

We’ve got Nelson Gilliat who’s talking about why he believes that the role of the SDR , the sales development representative, is dead and what we can do to replace the SDR with more full cycle reps. Those two aspects, prospecting/SDRs and the sales assembly line are the two key aspects that I challenge.

Commission 103

Commission Quota Assembly Line Sales 103