Remove Assembly Line Remove Technology Remove Trust
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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. It means embracing new technologies and methods. In the end, Positionless Marketing ends the lags and delays caused by assembly-line marketing.

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. Customers and sellers have become widgets moving along the sales manufacturing line, losing the humanity, failing to build trust and confidence the buyers crave.

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On Layoffs….

Partners in Excellence

In the past year, we’ve seen 100’s of thousands of layoffs, particularly in technology segments. Customers have become depersonalized widgets that we move along our selling assembly lines. The people impacted are those that trusted management and do the work management directed.

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Are “Traditional” Selling Skills Even Relevant Anymore?

Partners in Excellence

This has a number of advantages, skill levels don’t need to be as high, we can leverage role specialization more effectively (creating sales assembly lines with customer widgets passing through each station), and we can effectively leverage all the traditional selling skills.

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The Future Of Work Is About More Than Work!

Partners in Excellence

Many think this is being driven by technology, AI/ML. We redesign knowledge work, emulating the principles of the industrial assembly lines of the past. We chop up work, creating assembly lines where knowledge workers focus on perhaps the functional equivalent of tightening a bolt.

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Keys To Success In The New Year!

Partners in Excellence

Already, I’m seeing articles on, “Do these 5 things… The 10 critical success factors… These technologies are critical to customer engagement in 2020…” I’m no different, I’m jumping into the fray with the secrets to sales success in 2020. Second, it’s really tough–boring stuff.

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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

This is another case where they will have to just trust the information that Google Ads is giving them without seeing the inside of the process. B2B Marketing has become increasingly systematic driven by the over-adoption and over-reliance on technology. Read more here. Quote of the day.

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