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B2B Sales Training Techniques and Best Practices

Highspot

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

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How Accenture and Salesforce Are Reinventing B2B Sales

Salesforce

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. It was kind of a no-brainer for us to take these amazing things that Accenture builds as a whole and identify how they can plug into Salesforce,” Berumen said.

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How to Create a Structured and Scalable Sales Process

Highspot

Robust relationship building: Addressing customer needs fosters stronger, lasting relationships. Nurture and Crossell / Upsell Selling does not end with deal closure or hitting quarterly targets. Sales reps must maintain relationships, ensure satisfaction, and find additional ways to provide value.

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Master the Art of the Challenger Sales Methodology

Highspot

What is the Challenger Selling Methodology? This Gartner data highlights its effectiveness and popularity in B2B sales. Challenger sales reps excel in: Teaching : They offer valuable insights that may never have crossed a customer’s mind. It’s not just about selling something anymore.”

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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

This includes teaching them how to best engage with prospects, build relationships with customers, close deals, upsell and cross-sell, and much more. The material often deals with topics like relationship building, consultative selling , technology, remote communication with management, and more.

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Talking about sales and marketing, B2B sales and marketing. And we’re talking about B2B. It’s just as important in B2B. Matt : Yeah. Matt : Absolutely.

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What is Inside Sales? Everything You Need to Know

Gong.io

Inside sales (sometimes called remote sales or remote selling) is often the primary sales model for B2B, SaaS, tech, and certain high-ticket B2C sales teams. Inside sales reps sell from their office, in stark contrast to outside sales, where sales reps travel to visit clients and close deals on the road.