article thumbnail

Riding the Waves of Customer Retention in a Bumpy B2B Market

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Let’s face it, the B2B world can feel like a wild roller coaster ride sometimes, with market volatility throwing in twists and turns at every corner. Building Solid Relationships Moving on, let’s talk about relationships.

B2B 101
article thumbnail

B2B Sales Training Techniques and Best Practices

Highspot

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Accenture and Salesforce Are Reinventing B2B Sales

Salesforce

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. It was kind of a no-brainer for us to take these amazing things that Accenture builds as a whole and identify how they can plug into Salesforce,” Berumen said.

B2B 96
article thumbnail

How To Be Social In Sales – Relationship Building

Score More Sales

In the last 10, B2B companies we have worked with, I found that this tool combination has worked with 9 of them. Build your way toward further getting to know them and proposing ideas that are a win for them and a win for you or someone else. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies.

article thumbnail

Is the Sandler Sales Methodology Right for Your Team?

Highspot

The Sandler Sales Training Method, or Sandler Selling System, offers a consultative way to build strong customer connections and demonstrate tangible value. Each consultative selling stage is captured in the seven compartments of the Sandler Submarine. It shares Sandler’s consultative nature but differs in focus.

article thumbnail

How to Create a Structured and Scalable Sales Process

Highspot

Robust relationship building: Addressing customer needs fosters stronger, lasting relationships. Some example sales methodologies include: Consultative Selling Consultative selling is all about becoming a trusted advisor to your customers. Project execution: Deliver the consulting services per the agreement.

Process 52
article thumbnail

The 8 Best Sales Books to Level Up Your Sales Game in 2022

Spiro Technologies

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. It’s a B2B sales classic. Gap Selling by Keenan.

Gaming 105