ConversionXL

JUNE 8, 2017

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If done properly, you UX research should have landed you a lot of ideas about which problems affect which segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. Do User Experience Research. Firmographics.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. It can leave your SEO team feeling deflated, doing all that grueling work to earn a #1 organic ranking just to be thwarted by Google's UX schemes. Video carousels.

Gambling 101

Gambling CTR Education Campaign 101

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services. Ecommerce lets you bypass these costs and sell at all hours of the day. There are 2.6

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Hubspot

FEBRUARY 15, 2016

Best in class companies achieve a score of 70 on a scale of 100, but according to Zendesk data, the typical B2B software company achieves only 29. They’ve found that these customers are more likely to be profitable targets for cross-sells and upsells. NPS measures the likelihood of customers to recommend the product.

Promote 53

Promote UX A/B testing Cross-sell 53

Search Engine Land

NOVEMBER 17, 2023

Chicago Lewis explains her distaste for SEO because “the practice seems to have successfully destroyed the illusion that the internet was ever about anything other than selling stuff.” But SEOs are in the business of helping companies sell things, right? As Emily Gertenbach , B2B content writer at (e.g.)

Engineering 121

Engineering Niche Promote Up-sell 121

SaaStr

DECEMBER 3, 2019

Why I stayed I think is … I talk a lot about like I think that the term is B2B and B2C are kind of silly. I just think you’re selling to people. And at Zoom I have the ability to sell to micro one person businesses all the way up into the Fortune 50. We love B2B. So those things definitely translated.

Up-sell 56

Up-sell Start-ups Cross-sell B2C 56

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. An adjective used to describe companies that sell directly to consumers. A cross between a landing page and a “regular” website. 91) User Experience (UX).

Networking 78

Networking Engineering Non-Profits Follow-up 78

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52

Process Objectives and Key Results X-functional Sales 52

Heinz Marketing

NOVEMBER 5, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Our most recent episode (recording and transcript below) is called, Style vs Function: The Importance of Design and UX in B2B Applications. Thanks so much to our sponsor, MailTag.io.

Pipeline 69

Pipeline UX B2B Sales 69

Hubspot

FEBRUARY 5, 2020

To paraphrase Digital Marketing Strategist, Ross Simmonds; review sites like G2 are becoming an undeniable influence for B2B software — they already rank #2 for 70+ branded terms and #1 for hundreds of bottom of the funnel pages. Usability Hub : for UX. Content Strategy Part 2: POV. Our marketing strategy has evolved, too.

UX 101

UX Referrals Follow-up Growth 101

ConversionXL

NOVEMBER 11, 2015

For cross device testing, you can emulate a range of mobile environments across Android, Windows and iOS. I mention this because most other similar tools I’ve used have horrible UX design and that really bugs me.”. ScreenFly , part of a suite of tools by quirktools.com, is a great cross-browser or cross-device tester.

Conversion 124

Conversion A/B testing UX Consult 124

Search Engine Land

FEBRUARY 21, 2023

Everything’s Not Awesome: Google News Spammed With Pitch To Watch “The Lego Movie” For Free 2014: The “story” appearing at the top of the Google News entertainment section was all types of bad. Improve Your Shopping Cart!

Launch 85

Launch Engineering Retail UX 85

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. It’s not which variant collects more email addresses, it’s which variant sells more books. If the copy won’t sell them, what will? Copy either sells or it doesn’t. Julie Grundy: UX of Form Design: How to Design an Effective Form. Who is the B2B buyer?

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

Search Engine Land

JANUARY 3, 2023

Cross out every sentence that could have been written by someone else, every box check, every predictable reference. While we don't want to cross out every sentence, excellent SEO content must add your unique views, experience and truths. BuzzSumo created an awesome content piece, 18 Examples Of Awesome B2B Content Marketing.

Angle 95

Angle Engineering Cross-sell UX 95

Sales Hacker

JANUARY 28, 2025

But if you’re a B2B organization, you don’t close your deals through e commerce checkout. Innovators dilemma that, uh, we’re at now with, with kind of AI and the parallels between the, the thinking that had to take place if you were selling on prem software and this big transition into the cloud. It was a huge shift.

GTM 95

GTM X-functional Price Pipeline 95