article thumbnail

7 B2B content distribution strategies that work

Search Engine Land

And for B2B, you need a content strategy with a strategic distribution plan. Here are a few proven ways to supercharge your B2B content distribution strategy. Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content.

B2B 117
article thumbnail

B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B ecommerce: 2 key differences of B2B buyers.

B2B 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Go-to Guide on B2B Sales Strategy For Growing Teams

SalesHandy

Which is why you need a well thought out B2B Sales strategy in place. The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. What is B2B Sales? B2B Sales Principles. Generate Quality Leads Predictably.

B2B 98
article thumbnail

B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

In this article, I will summarize what I’ve learned about B2B sales outsourcing. Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Lead Generation). Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Some functions (e.g.

B2B 79
article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 110
article thumbnail

How to Generate More Sales Leads

CloserIQ

Lead generation has changed a lot in recent years. It’s typical for B2B buyers to go through 70% of the decision-making process without ever speaking to a sales representative. For sales representatives, that means it’s critical to use a diverse array of techniques to generate sales. LinkedIn is particularly critical.

article thumbnail

B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results

Heinz Marketing

To say that the B2B landscape has changed dramatically over the last decade would be an understatement. While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. That’s what we wanted to find out.

B2B 62