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80% Of Prospects Use One Of Five Common Objections

Tibor Shanto

Ask any group of salespeople why they don’t like telephone prospecting, objections or rejections are number one on the list. While every cold call or prospecting call will result in an objection, the objections are not all that different. Your question can be a key to unlocking a train of thought.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. The legacy solution approach to B2B sales added a level of proof, to provide clients with the confidence necessary to adopt their solution. The legacy approach to handling objections is inadequate to resolve these concerns for our clients.

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LinkedIn introduces CTV ads for B2B campaigns

Search Engine Land

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Dig deeper: The B2B CEO’s social media checklist Getting started. Driving results. Why we care. Building on video. Live Event Ads.

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B2B Reads: Growth Strategies, Handling Objections, and More

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Company Growth Strategy: 7 Key Steps for Business Growth & Expansion by Sujan Patel Controlled, sustainable growth is the key to successful businesses. Try this Tactic!

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LinkedIn introduces CTV ads for B2B campaigns

Martech

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Dig deeper: The B2B CEO’s social media checklist Getting started. Driving results. Why we care.

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How to develop a winning B2B ideal customer profile

Martech

Generating revenue growth is the ultimate goal for any B2B founder. Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. The table below outlines the key differences between an ICP and a buyer persona. While many other metrics matter, revenue is what enables success.

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