Martech

JULY 17, 2025

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. Cross-platform digital and TV distribution. Case depends on evidence quality and time horizon. 25% spike in engagement.

GTM 56

GTM B2C Finance Government 56

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 125

Customers Government Healthcare Hospitality 125

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Selling by offering a solution rather than pitching a product/service is key to sales pros. How Salespeople Build Rapport When Selling. UK, Japan, Canada, Australia, France, and Germany.

Cross-sell 69

Cross-sell B2C Sales CRM 69

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

ConversionXL

NOVEMBER 8, 2018

Stuart Shaw, Head of Search and Strategy at Zazzle Media , relayed the outcome of a recent market analysis for one of his clients: Amazon enjoyed twice the market share compared to any other competitor. For companies that sell on Amazon, getting Alexa to choose your products requires optimizing for Amazon Choice.

B2B 100

B2B Manufacturing Retail Cross-sell 100

Score More Sales

DECEMBER 16, 2011

This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies to competitive positioning tactics” – source: Destination CRM . Social Selling.

CRM 69

CRM Objectives and Key Results E-commerce Cross-sell 69

ConversionXL

APRIL 11, 2016

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. How do most visitors feel about video?

Conversion 90

Conversion A/B testing Engineering Campaign 90