Salesforce

FEBRUARY 3, 2025

Business-to-consumer (B2C) A model where businesses sell products or services directly to individual consumers. Words that obscure your value Overusing technical terms or buzzwords can make your pitch feel impersonal and overwhelming. ” Signals insecurity “I’d like to explore how we can help your team.”

Objectives and Key Results

Sales Hacker

FEBRUARY 11, 2025

And then I can, I could pitch my service then to say like, you don’t have to believe, I don’t have to try to convince you I’m the best, you know, the best at X, Y, or Z. And so it’s like, it’s like for that type of person, you know, pitching a mission to start dinner is hell, right? Is there a PLG motion?

GTM

Salesforce

JULY 17, 2025

The B2B buying experience is no longer about email blasts, PDF pitch decks, and a one-size-fits-all follow-up from sales. Buyers are smarter , journeys are messier , and expectations are higher — shaped by intuitive B2C touchpoints like Amazon and Netflix. To win today, personalization needs to go way beyond “Dear {{FirstName}}.”

B2B

Martech

JULY 9, 2025

Let customers’ truths shape the brand That’s why your tagline, elevator pitch, messaging pillars and boilerplate are essential tools for helping your audience understand who you are and fast. Dig deeper: Time to First Value: The CX metric you can’t afford to ignore In marketing, whether B2C or B2B, transformation is key.

Objectives and Key Results

Hubspot

MARCH 7, 2025

Ditch the pitch, recommends Anderson. If youre a B2C business, consider short-form videos to entertain or showcase products. You need relationships to build partnerships with brands and influencers that will introduce your product to new audiences. You need good customer relationships to ask for testimonials and referrals.

Customers

Martech

NOVEMBER 18, 2021

B2C buyers don’t want to scroll through endless catalog pages trying to find what they need. Whether you’ve been speaking for years or have never spoken before but feel you have experience other marketers can learn from, please consider submitting a session pitch. The deadline for MarTech spring pitches is January 28th!

Pitch

Outreach

MAY 14, 2019

Real estate companies leasing office/work/commercial spaces Consumer brands partnering with supermarkets, convenience stores, and other retail outlets to distribute their products What is B2C Sales? Business-to-consumer (B2C) describes a commercial relationship between a business and individual consumers. Sales Process.

B2C

Hubspot

JANUARY 13, 2020

Though they’re both selling the same product, Ryan is engaging in a type of sales known as B2C while Reana is engaging in one known as B2B. In this article, I’ll explain what B2C sales are, the difference between them and B2B sales, and offer some tips to help make your B2C sales processes more effective. B2C Sales Tips.

B2C

ClickFunnels

JANUARY 31, 2022

We recommend you to use the Value Ladder sales funnel structure if you want to maximize your marketing spend ROI: Using the Value Ladder sales funnel can give you a competitive advantage over companies that lack clarity, take a less systematic approach, and bombard random people with sales pitches. That could mean: Phone outreach.

Lead generation

ClickFunnels

SEPTEMBER 14, 2021

Pitch your services. Once the potential customer downloads the ebook, you send them a sales email pitching your frontend offer. Pitch your frontend offer at the end of it. Otherwise, it’s not a webinar, it’s an extended sales pitch. And this is even more true in the B2B space than it is in the B2C space.

B2B

Hubspot

MARCH 23, 2021

When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%). B2B Services and B2C Product allocate higher numbers of 15% and 18% , respectively, of total revenue.

B2C

ClickFunnels

JUNE 24, 2021

Also, if you are selling B2B products as opposed to B2C ones, you need to think about not one but two types of dream customers: The company. Here are some tips: Prepare Your Pitch in Advance. Practice Your Pitch Before the Call. Ask a colleague or a friend to help you practice your pitch. The decision-maker. Cold Calling.

Prospecting

SalesProInsider

JUNE 25, 2020

Making sure it is an information exchange versus a pitch. You need to lead the way from the start to make it an information exchange and not a pitch that they can watch and dismiss. And that’s true whether you usually classify your business as B2C or B2B. Why this is important in the virtual world? Know Your Goal.

Conversion

Hubspot

JUNE 16, 2016

This November at INBOUND, HubSpot’s annual sales and marketing event, General Catalyst and HubSpot for Startups are hosting our first ever startup pitch-off competition. The 2016 INBOUND Pitch-Off. Both B2B and B2C companies are welcome to apply. Think Shark Tank. What's in it for the winners ? Who should enter?

Pitch

Sales Hacker

DECEMBER 9, 2019

How to leverage lessons from the B2C world. How to pitch ‘category creation’ to your CEO or CFO [30:17]. The third thing: Create a lifestyle brand for your category, which is usually considered a “B2C thing.”. How to pitch ‘category creation’ to your CEO or CFO. Second: take lessons from the B2C world.

Pitch

Heinz Marketing

AUGUST 24, 2022

Research conducted by Stanford’s Graduate School of Business found when people listened to pitches, they retain as much as 63% when told as a story vs 5% for statistics alone. In fact, how we carry ourselves – the way we dress, speak, and act – can tell a story. Storytelling in the B2B setting. Marketers are storytellers.

B2B

Hubspot

OCTOBER 12, 2022

With all this intel available, salespeople no longer need to take shots in the dark, hoping their pitch lands. Then, when it's time to pick up the phone and call, you can reference something they've shared in your pitch. In fact, more than a quarter (27%) of B2C sales reps report using social media shopping tools to reach customers.

Sell

SaaStr

JUNE 27, 2020

You may like these sorts of folks, their spiel and pitch in the early days, because it sounds aligned and customer-centric. Hiring a B2C marketer for SaaS. But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Maybe OK for customer success. Hiring them may be comforting.

Quota

Partners in Excellence

APRIL 2, 2022

We didn’t pitch our products, but we sought to understand each person’s goals and concerns. Related Posts: Making B2B More Like B2C Sales??? And they fail! They can’t reach a decision! Frustrated, they declare, No Decision Made! And we are bewildered. We did the right job working with each buyer.

Objectives and Key Results

Sales Hacker

SEPTEMBER 12, 2022

The customer features that really matter will depend on your specific business and whether you are a B2B or B2C company. Related: B2B vs B2C Sales: What’s the Difference Between B2B and B2C? Related: 7 Perfect Sales Pitch Examples (And What Makes Them Work). Purchasing power. Company size. Build relationships.

Sell

Martech

APRIL 8, 2024

But mostly that means being pitched more things to buy, which benefits the company, not the customer. Q: So I see how this can aid B2C marketers, but what about B2B? So this gives the customer something tangible in return for their information. No one is giving 20% off coupons when the price tag is many tens of thousands of dollars.

B2B

Partners in Excellence

MAY 22, 2014

It’s easy to understand–think of all the ecommerce sites (both B2C and B2B), think of rich electronic trading networks, or even the simple “re-order/re-stock” transactions that happen every day. There is no reason to engage and Interact, if the sales person is a talking brochure, or just a pitch-person.

Sell

Hubspot

APRIL 6, 2023

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. Video Content Won't Be Just for B2C Brands Videos are everywhere. This trend is not just for B2C brands — it also applies to B2B ecommerce.

B2B

Partners in Excellence

AUGUST 21, 2013

Or upping the volume of emails, or being more outrageous in our product pitches. Are you looking beyond what’s familiar–other industries, other sectors, artfully copying great practices from very different businesses (for example, there is so much in B2C that we can apply in B2B)? Audit what you are currently doing.

B2C

ClickFunnels

SEPTEMBER 21, 2021

It usually ends with a pitch toward one of your products or services — something that’s related to the topic of the webinar. Referral programs are an increasingly common method for generating B2B (and B2C) leads — existing customers get rewarded for referring new customers to your business. We use webinars all the time. For example….

Lead generation

Hubspot

JULY 12, 2019

B2C companies can get away with sending a little more, but B2B companies should resist sending more than five emails every month. The second sentence is also quick and to-the-point, explaining what the business does without a five paragraph pitch. Pro Tip: A/B Test Your Pitch -. The concluding CTA is a simple yes or no question.

Campaign

Women Sales Pros

JUNE 28, 2019

The more you pitch your product and talk about its generic features, the less interesting your messages will be to the prospect. Take a look at the company website if you’re selling B2B, know your audience if you’re selling B2C. You will find that many prospects appreciate you taking this extra step.

Appointment

Heinz Marketing

DECEMBER 28, 2019

From Physical to Digital and Back Again: Three Ways for Brands (B2C or B2B) to Stand Out. What Makes a Good Sales Pitch? What separates a good sales pitch from a bad one? Thanks, Mary Grothe. 5 Strategies for Successful Marketing and Sales Alignment. Some helpful strategies to overcome the marketing and sales divide.

B2B

Martech

MAY 15, 2023

” In B2C email, it’s easy to picture the customers we’re talking to. Pitch: ‘Start with this template’ I love this CTA because it’s a textbook example of how to ask your customer to take the next step while also explaining the benefit of that next step. Would you hand someone a book and say, “Learn more?”

Campaign

Hubspot

FEBRUARY 16, 2022

A sales hook is the same thing as a sales pitch. Essentially, a sales hook (or pitch) is a condensed sales presentation that gets the conversation started regarding what your business is, as well as your product or services' main benefits. For instance, let's say you're pitching a social media tool. What is a sales hook?

E-commerce

ClickFunnels

AUGUST 3, 2021

For B2C businesses, this means an individual customer, meanwhile, for B2B businesses, this means the decision-maker in the organization. Say, in the B2C space, cold email or cold social media messages might be more appropriate, but in the B2B space, you might want to consider cold calling. What Is Sales Prospecting? Cold calls.

Prospecting

SalesHandy

MAY 22, 2020

The outbound sales methodology is a way of pushing a message or pitching solutions towards a targeted segment without waiting for the leads to search for you. The SDRs make the first pitch with cold calls or cold emails and help the prospects by providing them the solutions. There are 2 types of outbound sales practices: B2B and B2C.

Cold Call

Openview

NOVEMBER 20, 2018

Listen,” he said, “I restructured our sales pitch using your Greatest Sales Deck framework and the results have been awesome. With so many B2B teams gearing up for next year’s sales kickoff events, I’m guessing Christoph isn’t the only one worried about his sales team embracing a new version of the pitch.

Sell

Martech

APRIL 4, 2023

“In-house and on the agency side, marketers are already leveraging AI to help them do what they’re good at,” said Stephen Marcinuk, co-founder and head of operations for Intelligent Relations, a low-cost tool that uses AI to help companies craft news pitches and carry out other public relations functions. Managing your AI.

Pitch

Martech

SEPTEMBER 29, 2023

CallSine invites users to upload their own prospecting data and add a variety of information about the products and services they are selling — pitches, testimonials, case studies, blogs. Sales reps can use these warm introductions to add credibility and influence to their pitches. So, what to make of this all?

B2B

Search Engine Land

MAY 3, 2023

SaaS and tech (B2B or B2C) A large technology company or startup can find links directly to informational articles, solutions pages, industry pages or informational articles. Then go down the list and begin pitching article topics. Finally, engage with the hosts or other guests on social media and prepare to pitch.

Niche

Martech

OCTOBER 12, 2023

Looking to grow quickly, they accumulate transaction records and develop systems designed to enable financial reporting, typically around sales and costs – key metrics when pitching investors. Identify any data governance dimensions Stewardship of data in any Customer 360 environment becomes essential.

Customers