ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). Without a plan, you may hit your introduction goal of 100 demos and not fully realize how to monetize ‘triers’ into ‘subscribers’ to reach $50/user in monthly recurring revenue, for example. Step 2: Conduct user and competitor research to define the customer experience.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

DECEMBER 31, 2019

Prior to that, she has 13 years of B2B and B2C experience in Silicon Valley and has led marketing teams at Dropbox, Salesforce and Nvidia. They should trust the security that the product has without sacrificing the user experience. Otherwise it breaks the user experience. Ciara : Cool.

Product 64

Product B2B X-functional Growth 64

Hubspot

MARCH 10, 2016

5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. A type of online advertising that takes on the form and function of the platform it appears on. Businesses and consumers alike use the website to post images and photos they like so fellow users can repin (share) that content.

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

APRIL 12, 2017

Pay them upfront so they don’t try to say X to get the money. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. Form text should be clear, explain what to do and be written for the user. What is functionality?

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

Sales Hacker

JANUARY 21, 2025

Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives. Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn.

GTM 52

GTM X-functional B2C B2B 52

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 100

GTM Gambling B2B E-commerce 100