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From Legacy to Modern Sales Approaches, Locus of Value | Part 8

Iannarino

The legacy laggard approach to sales views the product as the main source of value for prospective clients. The legacy solution approach to sales finds value in the solution the salesperson provides. From Legacy to Modern Sales Approaches Parts 1-7: Part 1 | Approaches.

Consult 216
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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. The legacy solution approach to B2B sales added a level of proof, to provide clients with the confidence necessary to adopt their solution. However, viewing those challenges using inherited legacy models only makes things worse.

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From Legacy to Modern Sales Approaches, Information | Part 3

Iannarino

The idea of what makes up value in B2B sales has changed dramatically over time. The idea of what makes up value in B2B sales has changed dramatically over time. From Legacy to Modern Sales Approaches Parts 1-2: Part 1 | Approaches. Part 2 | The Starting Question.

Cold Call 235
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From Legacy to Modern Sales Approaches, Who Leads | Part 7

Iannarino

The Gist: In a transactional sale, the salesperson has too little power to lead the client. In the legacy solution approach, the salesperson must negotiate a linear sales process. In the modern approach, the salesperson leads the client. On the legacy side of this continuum, the client leads the salesperson.

Negotiate 203
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From Legacy to Modern Sales Approaches | Part 1

Iannarino

The Gist: The legacy laggard approach to sales is transactional, even if some versions have added a few modern strategies. The legacy solution approach moved us away from transactional models, in response to what clients needed from a salesperson. Legacy Laggard Approaches.

Clients 226
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From Legacy to Modern Sales Approaches, The Level of Value | Part 9

Iannarino

The Gist: One of the easiest ways to recognize your sales approach is to look at the level of value you create for your clients. The lower the level of value you create, the more likely that you have a legacy approach. The greater value you create, the more modern your approach. Part 3 | Information.

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From Legacy to Modern Sales Approaches, The Sales Process | Part 10

Iannarino

The legacy approaches follow processes that were effective in the past, but they have been consistently losing their value for sales organizations and their clients. The nonlinearity of the sales conversation has reduced the value of a linear approach, even though the concepts are worth retaining.

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