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5 SEO content strategy considerations for 2024 and beyond

Search Engine Land

This article will explore how your brand can conquer the search universe by creating authentic, engaging, and valuable content that attracts and retains consumers’ attention. Conducting gap analysis and keyword research helps you see how well-positioned your brand is to send these signals.

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4 Pivots Companies Are Making in Light of COVID-19 [New Data]

Hubspot

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate. Data from our more-than 70,000 global customer base supports business slowdown predictions.

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Most Consumers Changed Brands in 2020: Research Explains Why

Hubspot

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. How Brands are Navigating.

Gambling 101
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A Look Back at How COVID-19 Impacted Businesses in Q2

Hubspot

How does the state of business compare today to where it was in March? How have teams changed their behavior to adapt to the new economic climate? And what changes are here to stay? Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter.

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Everything You Need to Know About Landing Page Design

Hubspot

After all, humans are known to remember negative experiences more vividly than positive ones. In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. Responsive Design.

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Sales Pipeline Radio, Episode 200: How To Sell Right Now with Ray Makela @RayAMakela

Heinz Marketing

Pacific you can find the transcription and recording here on the blog every Monday morning. This week’s episode is entitled “ Virtual Sales Training: How To Support Your Now Entirely Virtual Team ” and our guest is Ray Makela , CEO and Managing Director at the Sales Readiness Group. .

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Prospecting Attention Deficit Disorder: How to Avoid the Shiny Object Syndrome

SBI

Prospecting Attention Deficit Disorder: How to Avoid the Shiny Object Syndrome. You enthusiastically immerse yourself in the activities and efforts required to learn about and stay up-to-date on the ever-changing array of products, competitors, and market trends. It is aptly referred to as the Shiny Object Syndrome.