ConversionXL

JANUARY 10, 2014

“ How do I come up with a unique value proposition? You’ve got too many competitors, they’re selling the same stuff, and it looks like all the good value propositions are taken. You’ve got too many competitors, they’re selling the same stuff, and it looks like all the good value propositions are taken.

Up-sell 129

Up-sell E-commerce Sell Price 129

Understanding the Sales Force

JUNE 20, 2014

I read most of the other sales blogs too. They not only provide healthy nutritional advice and natural cures, but also expose the mainstream media, doctors, FDA and pharma for pulling the wool over our eyes and publishing so much misinformation. And the misinformation is killing people! And the misinformation is killing sales forces.

Sell 110

Sell Consult Inside sales Cold Call 110

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? You could watch it on YouTube or search on SaaStr on the blog about how ClickUp leveraged it. Jason Lemkin: Hey everybody.

Growth 96

Growth Cross-sell Start-ups X-functional 96

The Lost Book of Sales

JULY 12, 2021

High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. Although it's been revised twice, some parts of the book can feel slightly dated, the latest revision having come out in 2014. Table of Contents.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. But is your loyalty program working? 1) Use a simple point system.

Customers 76

Customers Non-Profits Retail Gaming 76

ConversionXL

APRIL 3, 2019

There was this, too: Our opening video that gave away all the secrets of growing…growth: [This post contains video, click to play]. Don’t ask about things that are too far in the past—human memory is extremely unreliable. Joanna Wiebe: “Writing Mirrors: How to Use the Voice of the Customer to Write High-Converting Copy”.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Cience

JANUARY 6, 2020

You could avoid costing your company significant expenses and wasting time on less important tasks. You would only need to pick one out of the hundreds of lead generation companies on the market, and you would gain comprehensive expertise in this area because you would know exactly what is essential—and what isn’t. Table of Contents.

Lead generation 89

Lead generation B2B Appointment Networking 89

Lead Fuze

DECEMBER 31, 2021

The one question that poses the most difficulty is “Who should we be trying to sell our product or service too?” It should also include how often you want this customer to come back or recommend you. If you dont have a clear customer profile, it is easy to spread your attention too thin and try to reach all types of people.

Customers 52

Customers Commission Drivers/motivators Up-sell 52

SaaStr

AUGUST 6, 2019

I come from Denmark. We looked at the world in 2008, 2009, and we said, “How come it’s almost impossible to connect two companies to do business, especially if they have complex business processes, but we can all connect as consumers on LinkedIn, Facebook, Twitter, every single day we want to do business? Absolutely.

Networking 60

Networking Cross-sell Up-sell Growth 60

ConversionXL

MARCH 21, 2017

As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. So with the loss of trust in advertising and the rise of social media influencers comes what we know as influencer marketing today. Influencer marketing is the talk of the town right now. Image Source.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

FEBRUARY 18, 2014

Even though traffic to the contest wasn’t as high as I originally anticipated, there were quite a few things I learned from this contest. Even though traffic to the contest wasn’t as high as I originally anticipated, there were quite a few things I learned from this contest. The results were… eye-opening.

A/B testing 99

A/B testing Follow-up Promote Growth 99

SaaStr

APRIL 9, 2019

Quick recap: Keep your pricing simple. It’s too hard? Eric talks about the early days of Zoom – how he secured his first investors, employees, and major customers – as well as how Zoom maintains a happiness-oriented culture while achieving skyrocketing growth. Have your user conference around $10M ARR or earlier.

Growth 54

Growth Engineering Price Start-ups 54

SaaStr

MARCH 12, 2019

Mark Roberge is a senior lecturer at Harvard Business School and the former CRO at Hubspot. His session was our highest-rated session at SaaStr Annual 2019 and you’re about to see why. He provides an in-depth guide to driving revenue growth at your company and what to expect at each stage. Join us for SaaStr Annual 2020. FULL TRANSCRIPT BELOW.

Growth 83

Growth Cross-sell Contract X-functional 83

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. When prospects come to weigh up who to choose for their purchase, the brand that consistently delivers value upfront will have the upper hand. email, ads, retargeting, etc.)

B2B 124

B2B Cold Call Objectives and Key Results Launch 124

ConversionXL

NOVEMBER 17, 2022

Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.”. Table of contents What is digital analytics and what can you gain from it? Descriptive analytics 2. Predictive analytics 3.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

APRIL 8, 2019

And I want you to be, too. 360’s cost will price out many businesses. Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. How did people ever conquer this thing?!?!

Referrals 101

Referrals Follow-up Start-ups Conversion 101

Hubspot

OCTOBER 17, 2018

Creative, innovative, and low-cost strategies are used to achieve this growth. Come up with two, three, four, or twelve ways of testing your theories, and how you can reach your goals. If you come up with a game-changing tactic, spread the word. Growth Hacking is a popular buzzword, but does anyone really know what it means?

Growth 100

Growth Objectives and Key Results A/B testing Campaign 100

Hubspot

JULY 26, 2017

Molly can build websites at a fraction of the time -- and cost -- it would require hiring a team of developers and software engineers to complete the same task. Molly can build websites at a fraction of the time -- and cost -- it would require hiring a team of developers and software engineers to complete the same task.

User Experience 77

User Experience Technology Technology Engineering 77

Hubspot

JUNE 11, 2012

And today's your lucky day, because this blog post is going to give you seven of 'em. Many businesses focus on bringing in more and more new customers; but the fact is, most of us aren't in a one-and-done situation. Why, then, are current customers such an under-marketed to segment of our databases? Leverage Past Purchase Information.

Customers 69

Customers Cross-sell Campaign Referrals 69