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LBS Update #3

The Lost Book of Sales

Hi all, it's been a while since my last update 👋 You might be wondering who I am and why I sent you this email, but don’t worry, it’s just me, Santeri, from the indie blog called LBS. Hacker News post online. New newsletter subscribers. Thank you for being an awesome subscriber.

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Cold Email: Everything a Salesperson Needs to Know

Veloxy

For years, high-performing salespeople at Fortune 500 companies have used our cold emailing blog posts and ebooks to optimize their outreach. Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. All you need is this single cold email guide. They’ll thank you for it.

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Digital experience platforms: 4 building blocks to success

Martech

We need to be part marketer, part operations officer, part technologist, part data analyst, part revenue officer, part experience officer, consensus builder, diplomat, etc. Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. What is a DXP?

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You Need Timed Repetition to Influence Your Prospects

Eliminate Your Competition

In the world of sales and marketing, there is a principle known as the “Rule of 7.” ” The Rule of 7 is a principle that states that a prospect needs to see or hear a message at least seven times before they take action. Memory experiments provide empirical evidence for the effectiveness of the Rule of 7 in sales.

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The ultimate guide to creating a winning cold email strategy

PandaDoc

By the end, you’ll have a step-by-step blueprint you can use to build your own strategy — and transform those leads from feeling frosty to serious sizzle. Instead, you have to wait for an eventual answer, which in many cases never comes. At PandaDoc , we’re all about helping you level up your communications game. The short answer is yes.

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This day in search marketing history: March 2

Search Engine Land

Perhaps it was because our article discussed a Yahoo blog post ( Happy 15th Birthday Yahoo! Perhaps it was because our article discussed a Yahoo blog post ( Happy 15th Birthday Yahoo! No surprise, Wikipedia provided further consensus about March 2: So Yahoo’s “official” birthday seems to be March 2, not March 1.

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From SMB to Enterprise: A 2-Step Strategy to Boost Adoption & Growth

Sales Hacker

2 rules for transitioning from SMB to enterprise. But the key to making sales “easier” isn’t necessarily a new playbook. Status quo is more acceptable than to try something new and break what’s working, albeit less than perfectly. We’ll cover: The #1 hurdle to fast growth. A checklist for how to target early adopters.

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