Sales Hacker

SEPTEMBER 2, 2021

Product-led is cool, and we have a desire to move away from sleazy sales tactics, don’t we? Contrary to popular belief, being product-led doesn’t automatically mean you’re anti-sales. It’s a go-to-market strategy that leads with the product, so you can experience its value firsthand. What does it mean to be product-led?

Product 93

Product SQL Contract Sales 93

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you. Sales Models and Fundamentals.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

SaaStr

OCTOBER 25, 2019

Finally before Twitter, Liat was VP of Sales @ Revolution Prep where she led and managed 7 offices. How does Liat think about challenging the traditional sales model? 276: Liat Bycel is VP of Customer Engagement @ Airtable, the startup that works like a spreadsheet but gives you the power to organise anything. Product roadmap?

E-commerce 43

E-commerce Start-ups Product Price 43

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Before Hubspot, Ryan was Head of Marketing @ Salesforce (APAC) where he led his team to achieve 227% YoY net-new sales sourced through marketing.

Start-ups 52

Start-ups B2B A/B testing Pipeline 52

ConversionXL

JUNE 15, 2021

Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. Not every piece of content needs to tell a story.

Education 153

Education Presentation Promote Campaign 153

Hubspot

SEPTEMBER 7, 2015

Understanding these distinctions and applying them to your campaigns gives you the best possible chances of reaching your prospects in a meaningful, engaging way. Understanding these distinctions and applying them to your campaigns gives you the best possible chances of reaching your prospects in a meaningful, engaging way.

B2C 78

B2C B2B Campaign Hospitality 78

ConversionXL

JANUARY 27, 2016

Being able to use real activity (or inactivity) and user attributes beyond more static demographics gives you so much more flexibility and accuracy to target the recipient who’ll be most receptive to your message. In the last 5 years, email has been pronounced dead half a dozen times, if not more. Janet Choi from Customer.io

Campaign 90

Campaign Objectives and Key Results E-commerce Follow-up 90

ConversionXL

OCTOBER 23, 2019

’ These blog posts are written by publishers who want more traffic and click bait, which is why most of them are titled something like ‘The 1 tip that increases revenues by 780% every single time.'” Your site would look like a Christmas tree. Some will make your site worse. Why do they persist? Totally wrong.

Conversion 81

Conversion A/B testing Objectives and Key Results Non-Profits 81

Hubspot

APRIL 20, 2015

Marijuana smokers. They’re a bunch of dirty hippies, right? And boy are they lazy! These “pot smokers" live in their moms' basements. No routine. Ok, maybe they have a routine, but that routine consists of getting stoned, giggling, eating Funyuns, and doing it all over again. So, what are marijuana marketers doing to overturn old stereotypes?

Legal 78

Legal Commission Promote Up-sell 78