What Is Total Addressable Market (TAM)? How to Calculate + Examples
Salesforce
MARCH 13, 2025
billion, your current distribution network can only reach 5 million. Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. You’re not yet ready to chase international sales , so you find your TAM for the U.S.
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