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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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How to Setup a Successful Lead Nurturing Campaign

ClickFunnels

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically. What is a lead nurturing campaign? Here’s a shocking stat. They’re browsing. That’s the bad news.

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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns.

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Targeting B2B personas in the right channels to optimize campaigns

Martech

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. By transforming their B2B strategy, they were able to take a more successful and efficient approach to reaching these contacts with ad campaigns, as well as follow-up calls.

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Dominate the inbox with your free 46-point email marketing checklist by Ignite Visibility

Search Engine Land

This checklist isn’t just a guide; it’s your roadmap to achieving successful email marketing campaigns,” said Emily Keye, senior director of email marketing at Ignite Visibility. Through email, you can construct captivating, valuable and personalized communications – at scale.

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Email tactics and CTAs for lead generation: Best of the MarTechBot

Martech

Measure and optimize: Track the performance of your email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI. Analyze the data to identify areas for improvement and make data-driven adjustments to optimize your campaigns.