Search Engine Land

JULY 23, 2024

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Conversion rate: The percentage of content readers who convert into leads or customers.

Click Through Rate

Martech

DECEMBER 2, 2024

Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns. This method allows you to isolate the impact of your marketing efforts.

A/B testing

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate

Martech

JULY 18, 2025

But the old mentality hangs on — many email programs are simply a string of campaigns to tell the customers what the brand wants to say. The pressure to send those campaigns makes us forget we are sending them to real people, not just addresses in our database. ” “We always send a campaign on Tuesday.”

Campaign

Martech

MARCH 5, 2025

” Example hypothesis “Personalized subject lines will always outperform generic subject lines in open rates because previous campaigns showed a lift in engagement when using personalization.” If you’re testing an email campaign, wait until your results reach statistical significance before drawing conclusions.

A/B testing

Salesforce

JULY 3, 2025

Create emails that connect with AI-driven sequences You can automate a variety of emails, including promotions, personalized recommendations, and newsletters, by using AI CRM tools. They also track performance, refining subject lines and messaging to boost open and click-through rates.

Technique

Martech

AUGUST 4, 2025

It promotes content that sparks conversation, earns reactions, or draws repeat views. Paid campaigns naturally take up more inventory. Authentic storytelling: Behind-the-scenes content, human-centered stories, and employee features often outperform polished promotional assets. People engage with people, not polished PR.

Click Through Rate

RingDNA

MARCH 26, 2025

Sales & Marketing Teams: Looking for freelancers, consultants, or collaborators to help drive campaigns or develop a project? Promote Events, Conferences and Webinars in Groups I attend in-person events and conferences as an inside sales rep. LinkedIn can be a great way to promote real and virtual events such as webinars.

Closing

Highspot

JUNE 19, 2025

Putting a human face on interactions, whether through a personalized sales pitch , a tailored campaign, or a friendly support call makes customers feel like partners, not just tickets in your system. Marketing: Enabled marketing teams use data analytics to inform marketing efforts and craft personalized marketing campaigns.

GTM

Search Engine Land

AUGUST 28, 2024

A well-planned pay-per-click ( PPC ) strategy can mean the difference between riding the wave of seasonal demand and getting lost in the holiday noise. It’s a specified approach that aligns your Google Ads campaigns with the rhythms of consumer behavior throughout the year and your inventory strengths and seasonalities.

Click Through Rate

Martech

MARCH 26, 2025

Those inboxes are increasingly partitioned into categories like Promotions and Updates by email software. Another challenge is achieving effective personalization and segmentation, which, if overcome, will help marketers cut through the noise. The goal used to be staying out of the Junk folder. Now it’s making the Primary inbox.

A/B testing

Adaptive Business Services

MARCH 5, 2025

My average open rates approached 30% and my click through rate was approximately 15%. Finally, I sent one last invitation after having ChatGPT rewrite my registration pages and a 97% click through rate to the registration page and nothing. Non-promotional tone. Ill figure it out.

CRM

Salesforce

FEBRUARY 3, 2025

Tracking data like click-through rate (CTR) , engagement, or even conversions can help you to create more personalized marketing campaigns. With this data, you can personalize your marketing, recommend relevant products, and choose the best times to engage customers through emails or promotions.

Customers

Martech

JULY 24, 2025

While Google rewards topical authority, backlinks and structured content, YouTube’s discovery system is driven by viewer behavior, such as: Click-through rate. You can retarget engaged viewers later with paid campaigns once they’ve watched multiple videos. Watch time. Session duration.

Click Through Rate

Martech

JANUARY 2, 2025

I realized that I had a promotional email with red buttons, because the brand colors were dark purple (it was almost black) and red. But while the test version lagged in conversions, the click-through rate (CTR) on its top CTA button was nearly double that of the top CTA button in the control. The control won soundly.

CTR

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

Objectives and Key Results

Martech

MARCH 14, 2025

Customer-centric perspective You have a holistic view of the customer journey that goes beyond creating promotional campaigns or generating leads. Demonstrate the impact on customer engagement and conversion rates. Enhancing customer experience through integrated insights. Better personalization of marketing campaigns.

Customers

Martech

FEBRUARY 25, 2025

Just avoid “open” surveys such as those promoted on social media channels or advertised via banner ads and recruit target participants from other “closed” sources such as email or at least “quasi-closed” sources such as company newsletters or blog posts. We just switched email platforms. The reason?

Click Through Rate

Salesforce

APRIL 28, 2025

Team up with other businesses : Partner with businesses that complement yours to cross-promote and reach a wider audience. Click-through rates : See how many people are clicking on links in your bio, Stories, or ads to assess their interest in your offers. Run contests or giveaways : Everyone loves free stuff.

Follow-up

Salesforce

APRIL 21, 2025

This page acts as a hub for your brand where you can share updates, engage with customers, and promote products or services. Events: Events feature helps promote upcoming activities such as workshops and product launches directly on the platform. Groups: Facebook Groups offer a way to build community around your business.

Promote

Martech

MAY 16, 2025

YouTube : Ideal for video-driven campaigns, demos and educational content. Use audience data for better targeting (work smarter) Most paid social campaigns fail when they rely on surface-level targeting. This tells you if your campaigns are profitable. Layer paid ads into ABM campaigns to reach high-value accounts.

CTR

ClickFunnels

AUGUST 16, 2021

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically. What is a lead nurturing campaign? Here’s a shocking stat. They’re browsing. That’s the bad news.

Campaign

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing playbooks work the same.

Campaign

Sales Pop!

JANUARY 27, 2022

Here are some key techniques that will help you build a sales magnet for your email campaign. If you didn’t get a chance to automate your email marketing campaign, now is a perfect time. Moreover, automated emails prove to have a 17.27% higher click-through rate than regular emails. Test subject lines.

Technique

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign

Sales Pop!

JULY 18, 2022

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. You can develop a successful email campaign by studying the worst email marketing blunders. Email marketing may be really beneficial to your business. Absence of CTAs.

CTR

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. Download the ebook.

Campaign

Martech

JULY 25, 2023

Out of nowhere, two store promoters pop up: Promoter A: Without a hello, he launches into a spiel about the latest, greatest blender. Promoter B: On a different day, you bump into another promoter. Promoter B: On a different day, you bump into another promoter. Promoter B, all the way. And guess what?

Campaign

Beeketing

APRIL 25, 2021

However, a poorly-planned email marketing campaign may drive customers away and end up becoming expensive. . All the effort you put into a marketing campaign will amount to nothing if the recipients don’t even bother opening your emails. . Are you still waiting to hit a certain number of subscribers to start your email campaign?

Campaign

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign

Martech

FEBRUARY 12, 2024

This involves segmenting your email list and tailoring your campaigns based on the preferences and engagement levels of your prospects. Additionally, consider the length of your campaign. A short campaign may not provide enough time for prospects to fully engage, while a campaign that is too long may become tiresome.

Click Through Rate

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Legitimate promotions can never have consideration. Case #2 – Unique Hotels Facebook Campaign.

Campaign

ClickFunnels

JANUARY 31, 2022

In fact, they believe that Kyvio is an “accelerator for the global society switch from a knowledge economy to an entrepreneurial economy” and claim to “promote abundance mindset and help Kyvians solve crucial societal problems in an adaptive world.”. instead of just “Hello!” ) can help increase your open rate and your click-through rate.

Price

Search Engine Land

JUNE 21, 2024

Enhanced targeting options Amazon has significantly upgraded its targeting capabilities for Sponsored Brands campaigns. This enhances the impact and efficiency of your campaigns. Advanced analytics and reporting tools Amazon’s latest updates have introduced advanced analytics and reporting tools for Sponsored Brands campaigns.

Campaign

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Examples of Great B2B Social Media Lead Generation Campaigns. This lets you evaluate your campaign results better. Facebook Lead Ad. Case #3: Give before you get.

Campaign

ConversionXL

JULY 6, 2019

An email drip campaign is a series of messages that are sent, or “dripped,” in a predefined order at a predefined interval. You can automate drip email campaigns with autoresponder software (e.g. You can automate drip email campaigns with autoresponder software (e.g. 6 Steps to an effective email drip campaign.

Campaign