Search Engine Land

MARCH 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. On the surface, I’ve seen great results from our clients’ Performance Max campaigns, but it’s certainly left me wondering which channels performed best.

Campaign 106

Campaign CTR Retail Networking 106

ClickFunnels

AUGUST 16, 2021

The post How to Setup a Successful Lead Nurturing Campaign appeared first on ClickFunnels. The good news is that, with the right lead nurture campaign, you can turn those visitors into leads and then into customers… systematically. What is a lead nurturing campaign? Understand Your Dream Customers.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. You offer the potential customer your lead magnet in exchange for their email address. Why would you ask?”

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Search Engine Land

OCTOBER 14, 2022

The help article, “Optimize your Video campaign for more conversions” contains a content targeting section that recommends avoiding the addition of content targeting (by keywords, topics or placements) in campaigns. What will happen to existing campaign when the change occurs? Why we care.

Campaign 109

Campaign Conversion Engineering Networking 109

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 124

Conversion Gaming Objectives and Key Results Referrals 124

ClickFunnels

DECEMBER 9, 2021

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Today we are going to share how to create a super effective lead generation campaign in seven steps…. A lead is a potential customer who has: Expressed an interest in your company. Want to make more sales? What is a Lead?

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Disconnected customer experiences.

Campaign 140

Campaign Customers Consult Technology 140

Search Engine Land

JANUARY 10, 2024

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads. You might be ready to scale your Google Ads account.

Campaign 137

Campaign CRM UX Up-sell 137

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Building on video. Image: LinkedIn. Measurement. Driving results.

Campaign 68

Campaign B2B Objectives and Key Results Represent 68

ClickFunnels

OCTOBER 21, 2021

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? Visitors also become customers and get used to giving you their payment information. That’s what we’ll do here!

Lead generation 258

Lead generation Campaign Referrals Niche 258

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256

Campaign Product Niche Promote 256

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Customer insights Valuable insights gathered from customer reviews and ratings are indispensable. Conversion rates Measure how effectively customer interest is transformed into sales.

Campaign 100

Campaign Profit margin Product Construction 100

Search Engine Land

NOVEMBER 7, 2023

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. If you’re even doing the basics of using OCT data in your ad campaigns, you’re ahead of the curve. Assign values to your conversion events Believe it or not, many B2B advertisers don’t know when a lead is worth to them.

Conversion 121

Conversion SQL Campaign B2B 121

Search Engine Land

OCTOBER 10, 2023

Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Advice on Demand Gen campaign and budget management. Demand Gen explained When Demand Gen becomes available in your accounts, you’ll give up your ability to create Discovery campaigns.

Campaign 123

Campaign Clients Territory Conversion 123

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email is a great way to stay top-of-mind with your customers and keep them engaged. Plus, it’s a major driver of conversions (especially for SaaS businesses). Social Media Campaigns. Referral Programs. Email Often.

Campaign 130

Campaign Drivers/motivators Referrals Contact 130

Search Engine Land

FEBRUARY 14, 2024

With the combination of storytelling and AI, they were able to create this visually pleasing campaign to tap into the consumers’ senses. One example is the makeup brand Sephora, which uses AI to improve the customer experience. These chatbots provide customized advice and recommendations based on individual responses.

Campaign 119

Campaign A/B testing Objectives and Key Results Appointment 119

Search Engine Land

FEBRUARY 1, 2024

Meta advertisers can now measure conversions that occur within one day of a video ad play. This analysis enables you to optimize your video ad campaigns more effectively for increased conversions and a higher return on investment. Meta has said it introduced this setting to enable advertisers to capitalize on this behavior.

Conversion 113

Conversion Campaign Process Customers 113

Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Dig deeper: PPC Guide: Conversion tracking and what you can measure 3.

Campaign 112

Campaign A/B testing Objectives and Key Results CTR 112

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Gaming 108

Gaming Conversion Objectives and Key Results Referrals 108

Search Engine Land

SEPTEMBER 13, 2023

This could be anything from email subscriptions to historical customers. The first is setting up enhanced conversions on existing conversion actions. What are enhanced conversions in Google Ads? Enhanced conversions add more data to your conversion actions and improve bidding.

Conversion 137

Conversion CRM Campaign Engineering 137

Search Engine Land

OCTOBER 3, 2023

Smart marketers are using offline conversion tracking to solve the issues I just laid out. If you missed my SMX Advanced session, keep reading to learn: What offline conversion tracking is. Why it matters for lead gen campaigns. What is offline conversion tracking? When and how to use it. SUBSCRIBE See terms.

Conversion 117

Conversion SQL Campaign CRM 117

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Increase customer engagement. I’ll also only reference customer data. Below is an example of a growth loop — note the flow of customer data throughout it: 1.

Conversion 109

Conversion Growth Campaign Lead generation 109

Search Engine Land

MARCH 7, 2023

Code-free custom conversion setup wizard UET tags with deletion option Custom combinations Multimedia Ads with logos New shopping markets in North America Local Search Ad extensions Code-free custom conversion setup wizard. Microsoft has simplified the process of setting up custom conversion tracking.

Conversion 91

Conversion Customers Engineering Campaign 91

Search Engine Land

SEPTEMBER 19, 2023

You’ve probably used AI tools like ChatGPT for efficiency and creativity, but other AI solutions can enhance your understanding of customer data and improve your marketing campaigns. At CallRail, we’ve been harnessing this potential since 2016 through AI-powered Conversation Intelligence.

Clients 130

Clients Conversion Click Through Rate Campaign 130

Search Engine Land

MARCH 29, 2024

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. These updates offer advertisers simpler ways to build campaigns and receive creative support, which could be particularly beneficial for small and medium-sized businesses (SMBs) with limited resources. Why we care.

Campaign 77

Campaign Growth Process Conversion 77

Search Engine Land

OCTOBER 26, 2022

In preparation, they have just announced three new Performance Max features to help advertisers plan effective campaigns, customize their asset strategy, and evaluate your results. Advertisers can use the new Performance Planner to create campaign plans and understand how to invest their budgets while maximizing ROI. Dig deeper.

Campaign 98

Campaign Customers Promote Launch 98

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Customers 137

Customers Price Contact Campaign 137

Search Engine Land

JULY 31, 2023

Here are five tips to ensure your programmatic campaign is as successful as possible. Increase conversions? Aligning your objectives with your campaign strategy from the outset is key. Thankfully, programmatic advertising can be a powerful forecasting tool, providing valuable insights into campaign performance and scalability.

Campaign 94

Campaign CTR Niche Networking 94

Search Engine Land

JUNE 23, 2023

Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. This article will explore how you can harness ChatGPT to create better Google Ads campaigns.

Campaign 101

Campaign CTR Click Through Rate Conversion 101

Search Engine Land

NOVEMBER 17, 2023

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but doesn’t click, and then converts within a seven-day attribution window. Why we care.

Launch 120

Launch Conversion Campaign Networking 120

Search Engine Land

JULY 14, 2023

SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. Win-back campaigns where customers haven’t shopped yet or rediscovered you. If you only focus on direct conversions, the whole picture of your impact on the company has been missed. CPM revenue Candidate acquisition Win-back campaigns 1.

Conversion 95

Conversion Commission Drivers/motivators Territory 95

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. They map out a repeatable process to avoid chaos and confusion in your team and with customers. Positioning.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Customers 91

Customers Cross-sell Campaign Lead generation 91

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. This adds nuance to the existing cost per acquisition or cost per action formula.

Customers 106

Customers Retail Campaign Trust 106

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities.

Customers 110

Customers Campaign Conversion Start-ups 110

Martech

JANUARY 31, 2023

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. COPs are also sometimes called conversion rate optimization (CRO) tools, personalization engines, or experience optimization platforms (EOPs). Server-side experimentation.

Conversion 99

Conversion A/B testing B2B Campaign 99