Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 116

X-functional Customer Relationship Management CRM Relationship Management 116

Martech

APRIL 29, 2024

I am the first generative AI chatbot for marketing technology professionals. The CDP provides a more accurate and comprehensive understanding of customers by linking this deterministic data with other available information. This approach enables personalized and tailored marketing efforts, improving customer engagement and loyalty.

Retail 89

Retail Territory Customer Relationship Management CRM 89

Sales Nexus

OCTOBER 12, 2021

With the online CRM solutions available today, you can integrate your sales and marketing strategies to nurture your leads. Learn how to connect with your customers, take them through your sales funnel, nurture your leads, and optimize your digital marketing investments with a reliable online CRM solution.

CRM 118

CRM Campaign B2B Pipeline 118

Veloxy

MAY 30, 2024

With the advent of digital technology, cold outreach has transformed. This evolution has made cold outreach more targeted and data-driven, allowing us to connect with potential customers more effectively. When we engage with potential customers, we can learn about their pain points, preferences, and objections.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. We’ll cover: The benefits of CRM. Types of CRM systems available.

CRM 95

CRM Agriculture Hospitality Healthcare 95

Martech

MAY 13, 2024

I am the first generative AI chatbot for marketing technology professionals. This alignment ensures that marketing strategies and initiatives are effectively supported by the technology and operational capabilities required for their execution. They also track and report on campaign performance metrics.

Territory 90

Territory Technology Technology Customer Relationship Management 90

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 94

Strategic planning Technology Technology Strategize 94

Veloxy

AUGUST 23, 2023

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. Discover how these powerful tools can help you stay ahead of the game, improve customer engagement, and maximize your revenue potential. Are you ready to revolutionize your sales process and skyrocket your team’s productivity?

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Salesmate

APRIL 3, 2020

The days are not far when your sci-fi movie or novels will become reality, especially the pace at which the technological revolution is going. With technological advancements, businesses are trying to stay ahead of their competitors. Today, even small businesses and startups easily benefit from choosing the best CRM software.

CRM 116

CRM Pipeline Objectives and Key Results Contact 116

Martech

MAY 20, 2024

I am the first generative AI chatbot for marketing technology professionals. What marketing technologies do we need to support a best-in-class customer experience? Please list what technologies and actions are necessary to launch and maintain a customer loyalty program? Loyalty management platform.

Launch 80

Launch Customer Relationship Management Technology Technology 80

Martech

MARCH 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top five metrics to track with a customer journey orchestration tool? By addressing these issues, businesses can improve customer retention and loyalty. Are there any additional technology tools? Here are a few examples: 1.

Customers 86

Customers Objectives and Key Results Manufacturing CRM 86

Search Engine Land

OCTOBER 12, 2023

The feature will initially launch in Google Ads to make it easier to use enhanced conversions and customer match, but will be expanded to additional ads products over the coming months and years. Prioritizing first-party data is crucial for optimizing and measuring campaign success. Why we care.

Customer Relationship Management 128

Customer Relationship Management Launch Relationship Management CRM 128

Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.

CRM 100

CRM Contact Technology Technology 100

Sales Hacker

AUGUST 8, 2018

A sales CRM is a foundational tool for modern sales organizations. Here’s a closer a look at the evolution of customer relationship management and where it’s headed. This only means that customer relationship management (CRM) can no longer be relegated to the sidelines.

CRM 83

CRM Customer Relationship Management Relationship Management Appointment 83

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. This isn’t about having the latest tools but the right tools that complement and enhance the company’s business, marketing, CX and technology strategies. This isn’t just a “check-in now and then” thing.

Strategize 108

Strategize Technology Technology Retail 108

Salesforce

MARCH 7, 2024

If it’s wintertime, a clothing retailer might segment their audience by sending promotions to customers in extra cold regions. These types of targeted campaigns can lead to greater customer engagement and inspire recipients to take action. Retain loyal customers? A marketer gathers, analyzes, and acts on data.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Heinz Marketing

NOVEMBER 26, 2021

Need-to-Have Tools (and their Channels): CRM and Marketing Automation. But with the help of a customer relationship management (CRM) tool and automation, small- to medium-sized business can also engage in account-based marketing to increase their sales and generate value with individual customers.”.

CRM 117

CRM Contact Campaign B2C 117

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. Ultimately, all the technology in the world isn’t worth the investment if the data it relies on is poor. That’s great and exciting.

Territory 117

Territory CRM Manufacturing Pipeline 117

Search Engine Land

AUGUST 4, 2023

As an SEO professional, I believe in embracing technology and using it to support both my clients’ businesses and my own. This rings particularly true in the realm of sales and customer care. For example, a great way to utilize AI technology might be having a chatbot on your website.

Clients 95

Clients CRM Customer Relationship Management Technology 95

Highspot

MAY 3, 2024

When sales, customer success, and marketing teams are enabled and aligned, they are 67% more efficient at closing deals and 15% more profitable. The reason is that revenue enablement works to break down silos between sales and other departments through shared goals, technology, and centralized support.

Cross-sell 93

Cross-sell GTM Technology Technology 93

Salesforce

JUNE 10, 2024

In the world of personalized marketing, making the wrong moves can turn a promising relationship into a fleeting encounter. The truth is, our data shows that 81% of customers expect faster interactions as technology advances, and a whopping 73% crave better personalization. And that’s exactly what customers expect.

Customers 103

Customers Promote Campaign Price 103

Martech

DECEMBER 13, 2022

Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. Often these core functions are carried out by a marketing automation platform (MAP) or email service provider, in addition to some kind of customer relationship management (CRM) system.

Customer Relationship Management 99

Customer Relationship Management Drivers/motivators Relationship Management B2B 99

The 5% Institute

MARCH 12, 2024

Customers are more likely to convert when they see how your product or service can address their specific pain points and improve their lives. Leveraging Technology for Enhanced Basic Sales The Role of Technology in Modern Sales Strategies E-commerce Integration: In the digital era, having a robust online presence is non-negotiable.

E-commerce 52

E-commerce Objectives and Key Results Territory Technique 52

Salesforce

NOVEMBER 16, 2023

You need to connect referral marketing to your CRM data Referral marketing relies on having a connected data strategy that gives you a complete view of your customers. Customer relationship management (CRM) data is key to creating targeted referral promotions.

Referrals 124

Referrals E-commerce Promote CRM 124

Martech

DECEMBER 28, 2023

In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs).

CRM 96

CRM Government Customer Relationship Management Relationship Management 96

Martech

MARCH 7, 2023

Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. Billed as the world’s first generative AI CRM technology, Einstein GPT matches Salesforce’s proprietary AI models with real-time data from Salesforce’s Data Cloud. Integrations.

CRM 105

CRM Technology Technology Service 105

Sales Pop!

FEBRUARY 23, 2024

This gap highlights the need for a more unified approach to customer service. Technology is vital to this transformation. Digital platforms and CRM tools enable seamless customer interactions and data sharing across departments, enhancing the overall customer experience. Set up a unified customer data management.

Service 59

Service Customers CRM Campaign 59

Martech

MAY 24, 2024

B2C marketers are often A/B testing different strategies to optimize campaigns. ActiveCampaign ActiveCampaign offers a user-friendly platform with drag-and-drop automation workflows and strong campaign management features. Multichannel engagement Omnichannel campaigns go beyond email. Dig deeper: What is B2C marketing?

B2C 99

B2C A/B testing Retail B2B 99

Salesforce

SEPTEMBER 11, 2023

To address these challenges, you can harness the power of first-party data — information that comes directly from the customer. First-party data is usually captured by a customer relationship management (CRM) system that helps collect, structure, and analyze data easily. But what topics should you cover?

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building a platform to compete directly with other CRM giants like Salesforce and HubSpot.

Customers 94

Customers CRM Campaign Customer Relationship Management 94

Salesforce

NOVEMBER 2, 2023

Remember building your first email campaign? Your email workflow is the series of actions that guide the communication and engagement with customers through email campaigns. The goal of an email workflow is to nurture leads, build relationships, and drive desired actions – such as making a purchase or subscribing to a service.

Campaign 122

Campaign Customer Relationship Management Contact Relationship Management 122

Veloxy

MAY 24, 2023

Lead Generation Strategies Targeted Marketing : Identify and focus on your ideal customer profile to generate high-quality leads. Craft personalized marketing campaigns and leverage data-driven insights to attract leads that are more likely to convert into paying customers.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Heinz Marketing

JULY 28, 2023

This coordinated approach improves customer satisfaction and fosters brand loyalty. Increased Efficiency and Productivity : By establishing clear workflows and standardized templates, marketing teams can execute campaigns more efficiently, reducing redundancies and manual errors.

B2B 97

B2B Objectives and Key Results A/B testing Campaign 97

Martech

AUGUST 23, 2023

The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. In today’s always-on world, every click matters.

Customers 95

Customers Strategize Technology Technology 95

Search Engine Land

NOVEMBER 13, 2023

Solution 4: Recommend the right CRM For larger clients, recommending and implementing a Customer Relationship Management (CRM) system can streamline lead management and improve client outcomes. CRMs centralize customer data, enhancing accessibility and integration with marketing tools.

Clients 105

Clients Objectives and Key Results Referrals Non-Profits 105

Highspot

MAY 30, 2024

Plan campaigns jointly: Campaigns are most effective when designed collaboratively with input from all revenue teams. Bringing together insights from sales, marketing, and customer success teams allows you to tailor campaigns that optimize customer lifecycle stages, from awareness and acquisition to retention and advocacy.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52