Martech

SEPTEMBER 16, 2022

The Content Marketing Institute’s (CMI) official definition of content marketing is: “A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

E-commerce 133

E-commerce Cross-sell Drivers/motivators Prospecting 133

ConversionXL

APRIL 29, 2013

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. Ok to sell (small, but firm offer).

Campaign 130

Campaign Click Through Rate E-commerce Pitch 130

Hubspot

JANUARY 29, 2015

With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. One campaign in particular delivered a 35.5X Nevertheless, it is a strategic and smart way to use retargeting rather than focusing on just the top or bottom of the funnel. Check them out below. Pixel-Based Retargeting.

Campaign 77

Campaign E-commerce Cross-sell Promote 77

ConversionXL

OCTOBER 26, 2022

These figures highlight the fact that TikTok users are naturally engaged with social shopping, although it’s not an e-commerce platform. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Highspot

OCTOBER 23, 2023

It starts with strategic actions, teamwork, and market understanding. Five Ways a Successful Product Launch Can Benefit Your Business A well-orchestrated product launch is a strategic move that can ripple benefits across the company. A strategic product launch targets the needs and desires of its audience.

Launch 59

Launch Negotiate Product GTM 59

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? Machine learning and artificial intelligence can handle them: analyze tons of data and make strategic predictions, cover multiple communication channels, provide valuable advice, and automate most of your routine tasks.

Process 52

Process Objectives and Key Results X-functional Sales 52

Lead Fuze

JANUARY 9, 2024

As online shopping becomes more ingrained in our daily lives, understanding how to harness this e-commerce opportunity can make a significant difference. How can e-commerce increase sales? We strategize. Ecommerce is booming, and business owners are on the lookout for ways to capitalize on ecommerce growth.

E-commerce 52

E-commerce Growth Retail Gaming 52

SaaStr

SEPTEMBER 4, 2020

We’ve seen tremendous results from their earnings recently because they are enabling the world to transition to e-commerce essentially overnight. Prior to the pandemic, you had to plan and orchestrate and sell change. So while it may be hard, cross some things off the list. Those are small customers.

E-commerce 63

E-commerce Cross-sell Start-ups Up-sell 63

Martech

SEPTEMBER 29, 2021

Customer data has become an instrumental part of our business strategy,” said Wootton, adding that the company uses the consented data it collects to understand its audiences, inform engagement, and drive growth in all areas of the business, including advertising, demand generation, subscriptions, and e-commerce.

E-commerce 103

E-commerce Real Estate Cross-sell Growth 103

Martech

AUGUST 15, 2022

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. Now: A 10-point email audit for strategic planning. This research, and the insights you pull from it, become the basis for your strategic plan. What are you doing to sell your program to get the right one?

Strategic planning 92

Strategic planning E-commerce Strategize Campaign 92

Heinz Marketing

AUGUST 25, 2020

When you think about how you sell and market your solutions, you might think you’re only addressing a single person – maybe it’s the one who signs on the dotted line; or the person in charge of implementation; or even the end user. It is a vertical, hierarchical, and structured process most typically associated with “solution selling.”.

B2B 126

B2B Sell E-commerce Cross-sell 126

ConversionXL

FEBRUARY 1, 2018

In fact, according to Campaign Monitor , for every $1 spent, email marketing generates $38 in ROI. Unlike e-commerce, where the goal is to convert a visitor into a customer and then a repeat customer, SaaS has several opportunities to move customers up through several pricing tiers. 7 Must-Have Drip Campaigns for SaaS Marketers.

E-commerce 97

E-commerce Campaign Price Objectives and Key Results 97

Hubspot

OCTOBER 28, 2019

Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns. Luckily, there are a number of award events each year that highlight the top advertising campaigns in multiple areas of media. Commercials.

Campaign 61

Campaign Gaming Launch Non-Profits 61

ConversionXL

MAY 24, 2013

Goals come from your business objectives and are mostly strategic in nature. Example: Our flower store’s business objective is to sell bouquets. If a large amount of people click on your e-book ad, but only a few people actually buy after seeing the price, you will want to dig deeper into the problem.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Bugfixes, strategic initiatives, legal requirements, known wins, known losses. What engages and when does that sell?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

DECEMBER 30, 2015

However, the opportunity to up-sell and cross-sell has been lost completely. Unfortunately, most e-commerce businesses lack access to the rich store of data that’s required to deliver personalization at scale. Instead, follow your data and use strategic emails to plug the holes money is leaking from.

Conversion 88

Conversion Promote X-functional E-commerce 88

ConversionXL

JULY 11, 2016

Stop selling the way you want to sell, sell the way people want to buy. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Product Page (Option to buy, product information, cross-selling). Enhanced E-Commerce.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Product overview.

E-commerce 120

E-commerce B2C Manufacturing CRM 120

Salesforce

MARCH 11, 2024

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59

Sell Cross-sell Territory CRM 59