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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign 101
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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Step 1: Create a New Ad Campaign. To start creating a LinkedIn ad campaign, go to https://www.linkedin.com/ads/. Step 2: Select Your Language.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign.

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5 ways to align PPC campaigns with business objectives

Search Engine Land

To be fair, the client is often not great at communicating what that big picture looks like, and they, too, can often get lost in CTR and Search impression share metrics. Alignment with overall business goals Agencies often promise to improve campaign performance but may not know how the client defines performance.

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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

Even industries like finance can gain traction on Pinterest. Since finance is one of the most competitive and expensive niches on Google Ads , it’s a unique—if challenging—opportunity on Pinterest. They did it by: Focusing on personal finance, which allows them to showcase moving stories of individuals. But it can be done.

CTR 114
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Is click-through rate a valuable SEO metric?

Search Engine Land

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. What does CTR mean for SEO?

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New report shows Google cost per lead has increased for 91% of industries

Search Engine Land

Industries that saw a decrease in cost per lead are Finance & Insurance (down 2%), and Education and Instruction (down 29%). Since CTR hasn’t changed overall, we can gather that people are still clicking on ads just as much, but since the intent isn’t there, they’re not converting. Making sense of the data. Dig deeper. Why we care.