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From Print to Digital: The History of Content Marketing

Lead Fuze

This evolution paved way for innovative tactics such as SEO (Search Engine Optimization), multi-channel marketing campaigns across different platforms, and much more. ” The advent of electric lighting later made nighttime reading feasible, further increasing demand for printed materials. Let’s consider search engines first.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Proctor & Gamble: Thank You, Mom.

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Utilizing Predictive Analytics: Guide to Business Success

Lead Fuze

What are the three techniques used in predictive analytics? Conclusion Understanding Predictive Analytics Predictive analytics, a blend of advanced statistics and data mining techniques , is like a fortune teller for your business. ai FAQs in Relation to Utilizing Predictive Analytics How can predictive analytics be used?

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5 Awesome Examples of Instagram Marketing From Real Brands

Hubspot

Even President Obama jumped on the bandwagon this month and began sharing behind-the-scenes photos of his 2012 election campaign. This technique gave customers a chance to participate in creative activity with the brand. General Electric. Just think of how many rolls of film that would have added up to!

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Predictive Sales Analytics: The New Normal?

SBI

National Cash Register, Westinghouse Electric and others created large, organized sales forces and with them, standardized sales and sales management techniques. This is done by of analyzing a combination of CRM data, campaign results, opportunities won and lost, and Internet data mining. History is now repeating itself.

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10 Clio Winning Campaigns That Marketers Can Learn From

Hubspot

Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns. Luckily, there are a number of award events each year that highlight the top advertising campaigns in multiple areas of media. Commercials.

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The Top 52 Sales Books Every Sales Pro Should Read

Gong.io

Author Jack Trout is an expert storyteller, using examples from Wal-Mart, Dell, and Southwest to flesh out campaigns that brilliantly, effectively, lucratively differentiated products and thrust them into a higher position of power within the marketplace. He has dozens of sales techniques. A must-read. Author Keith M.

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