Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Google or Bing) and see how well these campaigns are performing. This might include topics like “What is the difference between Product A and C?”

CTR 124

CTR Click Through Rate Campaign Event Production 124

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. These experiences will be powered by AI.

Customers 124

Customers Government Healthcare Hospitality 124

Veloxy

JANUARY 23, 2024

Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. It brings the brand to life in physical venues such as retail outlets and events, building a personal rapport that fosters brand loyalty.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Hubspot

MAY 11, 2015

Robert Michael Murray's work in digital communication strategy, social media, and live-event production has earned him both national and international coverage on outlets like BBC, CNN, C-SPAN, The New York Times, and others. She'll cover topics from product-market fit, to strategic learnings, to marketing recommendations.

Follow-up 78

Follow-up Event Production Campaign Strategize 78

ConversionXL

MAY 22, 2014

To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. In general these are great rules of thumb when starting your ad campaigns. Change One Variable at a Time. image source.

CTR 116

CTR Technique Click Through Rate Follow-up 116

Hubspot

DECEMBER 28, 2012

What if the campaigns you’re working on this month were still generating leads for you six months later? This means that whatever content you’re creating now should not only take into account your current campaigns and goals; it should also be optimized to generate leads months and years into the future. What about three years later?

Lead generation 78

Lead generation Engineering Real Estate Promote 78

Hubspot

OCTOBER 5, 2017

Leads or prospects, the end goal is the same: Nurture potential customers until they buy our product or service. Objection: A prospect’s challenge leading to opposing a product or service, i.e. budget, time constraints. Closed-won: When the buyer purchases a product or service from the sales rep. Goal: Determine quality of lead.

Technique 101

Technique Prospecting Objectives and Key Results Cold Call 101