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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 78
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Here’s what GetUplift.co’s Talia Wolf had to say about it when asked by CXL’s Shanelle Mullin : “By using social proof in the form of testimonials, reviews and trust icons you’re helping customers make a decision, feel confident about their choice, and be a part of something bigger. You’ll experience a boost in sales and market presence.

Product 142
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos. Judge Amit P.

Retail 122
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This day in search marketing history: January 26

Search Engine Land

FairSearch.org Introduces Anti-Google “Good To Know” Ad Campaign 2012: The ads argued that Google unfairly promoted its own products, delivered search results that weren’t objective or in the best interests of users and didn’t respect user privacy. Report: Click Fraud Rate Drops to 19.1%

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This day in search marketing history: January 20

Search Engine Land

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. He also added “for SEO” to the title of his post. What Time Is The State Of The Union?

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative. Google agreed.

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This day in search marketing history: January 14

Search Engine Land

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. 2010: Query suggestions varied based on user location. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. 2010: Another warning.