ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Lead Fuze

DECEMBER 1, 2021

A company in the Financial Services or Banking industry. Objective: The Sales Development Representative is responsible for booking qualified leads so that the account executives can reach their quotas. Strategy: One of the most compelling forms of intent data is user data from a freemium service. That spend money on Adwords.

Meeting 40

Meeting Territory X-functional Objectives and Key Results 40

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It’s equal to Maximum Bid x Quality Score.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

AUGUST 31, 2017

Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. Customer service team are very responsive and quick to tackle problems if any arise. Their randomized experiment methodology also ensures your experiments will return statistically significant results.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

JULY 29, 2020

This post covers the key differences to help you thrive on both platforms. So what’s the main objective—and ideal user experience —for Google and Amazon? The first result is exactly what you’re looking for. You search for a product, and the first result is the perfect match for your needs. You run a search.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. B2B(Short for Business to Business) sales is a function of B2B product sales(i.e. What is B2B Sales?

B2B 98

B2B Cross-sell X-functional Follow-up 98

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company. It was a car buying service, and I visited a branch just as our customers would.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

PandaDoc

FEBRUARY 27, 2023

Open-ended questions give the salesperson one last chance to address any pain points or objections. Closing remarks also give your sales team a chance to summarize your brand and the benefits of your products or services. Maybe they need to hire your consultative services for an event or some other time-sensitive reason.

Closing 52

Closing Contract Technique Objectives and Key Results 52

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Key performance indicators (KPIs).

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Sales Hacker

MARCH 2, 2020

It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

JUNE 21, 2019

I think that the key is just recognizing who you’re talking to and what the goals they are trying to hit are at the end of the day. You know, they act as grand building exercises if you can show that you’ve got an enterprise client using your product or service. But you can get so much mileage out of them.

Start-ups 55

Start-ups X-functional Drivers/motivators Up-sell 55

PandaDoc

MARCH 7, 2023

The result is an improved customer experience overall. This can be intimidating at times, but often you’ll already be aware of genuine interest and know exactly how your product eliminates a pain point (solid preparation is key). Present product or service The presentation or the pitch is showtime in any sales workflow outline.

Process 52

Process Objectives and Key Results Pitch Legal 52

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. Video has absolutely dominated social.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Sales Hacker

FEBRUARY 19, 2019

Lauren Alt – Marketing Campaigns Manager at Outreach. In this webinar, executive Sales coach Josh Braun discussed how to best respond to the most common objections while cold-calling. In this webinar , Dan showed us how to successfully map accounts and key contacts and how to use that map to strategize more effectively.

Cold Call 12

Cold Call Inside sales Sales B2B 12

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Map all key profiles & data. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Frequent users : key to your growth.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 12, 2017

You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Pay them upfront so they don’t try to say X to get the money. Validated user research is about getting measurable results. Identify key segments of users to target.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86