Search Engine Land

AUGUST 14, 2023

We plan our posts by assembling a couple of statements that, we hope, are unique and relevant, like: “50% of SEO professionals are worried about AI” “SaaS is undergoing a rapid shift” “AI will change how organizations analyze their data” “To grow your email list, you should promote it on social media.” And then… What do we do?

Product 89

Product GTM Real Estate Campaign 89

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Hubspot

SEPTEMBER 12, 2016

They called the ad spaces "banner ads," and charged advertisers a n upfront cost to occupy the real estate for a set time period -- very different from today's pay-per-click model. Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. They offered advertisers a new service called D.A.R.T.

Transportation 77

Transportation Real Estate Non-Profits Campaign 77

ConversionXL

MAY 2, 2019

A landing page is an individualized funnel with a single goal: converting incoming traffic (typically coming from emails, paid ads, or social media campaigns) into a qualified lead or sale. Notice how the product photograph—however striking—doesn’t take up much real estate? The difference is how they approach each visitor.

Conversion 133

Conversion UX Real Estate Non-Profits 133

Hubspot

OCTOBER 17, 2018

That’s an experiment. It's an opportunity to duplicate that page for other campaigns and optimize for conversion. To test out different messaging options, the team ran an experiment that ultimately increased homepage conversions by 2%. Think about it -- have you ever A/B tested a subject line in an email? Embed live videos.

Growth 99

Growth Objectives and Key Results A/B testing Campaign 99

Hubspot

MAY 3, 2018

This update to Facebook's News Feed algorithm doesn't eliminate Page content from News Feeds entirely, but this update does set different priorities for which content gets prime News Feed real estate. Lookalike Audiences : Target Facebook users similar to your customers. If the content is Liked or commented on. (And

Real Estate 78

Real Estate Launch Start-ups Promote 78

Hubspot

MAY 15, 2013

21st century marketers need to have the skills to develop, edit, format, create, and promote effective content that shares the brand’s core messages in a manner that’s remarkable. Marketers would capture successes in campaigns launched, estimated viewership for each ad, and subjective comments from consumers, executives, and colleagues alike.

Education 76

Education Real Estate Campaign Launch 76

Hubspot

JANUARY 11, 2013

The Pinterest 'About' section provides you with 200 characters of prime keyword real estate, so use this space wisely. But even those these links won't give you any extra oomph in terms of SEO, we still recommend optimizing for user experience and brand awareness. 2) Optimize Your Page's 'About' Section. That's right!

Real Estate 78

Real Estate Niche Networking Follow-up 78

Hubspot

JUNE 26, 2018

Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Product Marketing: Promote your products and services. Like everything else in marketing, start with your buyer persona , understand what they want, and tailor your email campaign to your audience’s needs. Establish Your Goals.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

JANUARY 28, 2019

Videos maximize the amount of information you convey in limited email real estate. As elsewhere on the Internet, autoplaying videos is not an ideal user experience. Including a click-to-play button also allows you to measure user interest in email videos.). Experience it for yourself here. Videos in emails.

Real Estate 118

Real Estate User Experience Clients Angle 118

Hubspot

SEPTEMBER 24, 2019

But Facebook lets you create and leverage custom tabs -- which are basically like landing pages within your Facebook Page, or calls-to-action where you can feature anything from case studies to marketing offers to other promotions you're running. Read this blog post for further instructions.). Remove links from your post copy.

Entertainment 78

Entertainment Follow-up Real Estate Campaign 78