Salesforce

FEBRUARY 13, 2024

Opt-in email marketing highlights the importance of cultivating engagement through consent and a respectful acknowledgment of the recipient’s preferences. Let’s say a clothing retailer sends exclusive promotions to subscribers who opted in. A clutter-free, minimalist layout will enhance the user experience.

E-commerce 111

E-commerce A/B testing Legal Campaign 111

ConversionXL

NOVEMBER 28, 2022

Rather than disrupting the user experience , they fit seamlessly with it. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4%

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. Promotes the company’s value proposition of saving money. If “ruining the internet” means turning it into a place for “selling stuff,” then we need to consider online ads, user targeting, and the very practice of digital marketing.

Engineering 124

Engineering Niche Promote Up-sell 124

Heinz Marketing

AUGUST 28, 2023

Website and Online Presence: Evaluate their website design, user experience, content quality, and engagement strategies. Distribution Channels: Choose the platforms where you’ll publish and promote your content. Use relevant keywords, optimize meta tags, and ensure your content is user-friendly.

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

ConversionXL

OCTOBER 4, 2021

Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . In the long-term, A/B testing and measuring results by open rates and click-through rates will give you a clearer idea of when to show up in a prospect’s inbox.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

The 5% Institute

JULY 25, 2023

This includes information such as age, gender, location, occupation, income, and education. Educational Blogging Helps Generate Sales Leads Maintain an active and informative blog on your website, addressing industry-specific topics and offering actionable insights. Look for influencers with an engaged and authentic following.

A/B testing 52

A/B testing Lead generation Click Through Rate Campaign 52

ConversionXL

NOVEMBER 17, 2022

By analyzing a buyer’s browsing and purchase history, Amazon makes an educated guess on products that the person will also like: This helps them personalize the customer experience. The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). Click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Search Engine Land

MAY 10, 2023

This improves user experience and resurfaces the most popular or highest-converting pieces. Make your content stand out by optimizing it to take advantage of featured snippets, a powerful tool that can give you an edge in visibility and click-through rate. It will encourage engagement and more.

Non-Profits 103

Non-Profits Promote Engineering User Experience 103

ConversionXL

JULY 6, 2021

Their top of funnel ads and are aimed at educating providers: Using LinkedIn’s laser-focused targeting features (more on this later) this ad could land in front of target providers with aligned job titles and experience levels. Single image ads look like promoted posts from a company’s LinkedIn feed. Ad relevance.

CTR 129

CTR X-functional Campaign Price 129