ConversionXL

MARCH 31, 2021

Cold email and referrals have often been quite effective. But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. For example, certain publications are talking about modernizing legacy systems, a topic well worth pursuing for any agency that offers digital transformation services.

Appointment 127

Appointment Clients Launch Follow-up 127

ConversionXL

FEBRUARY 3, 2022

Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. At launch, marketing is based on customer behavior related to the problem your product solves. Split-test the top candidates and measure sales conversions, lead counts, click-throughs, etc.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

AUGUST 11, 2021

If your audience isn’t interested in a sponsor’s product or service, then putting their name to your offer won’t deliver the ROI they’re looking for, ruining any chance of a long-term partnership. The problems they need to resolve What motivates them to engage with your brand, product, service, or content Their interests.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

ConversionXL

APRIL 3, 2019

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. At ClassPass, they see referrals as important for bringing in new clients, so it makes sense to incentivize referrals. Is it a foundational feature?

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

FEBRUARY 27, 2019

As with conversion rates , a “good” open or click-through rate is one that’s better than what you’re getting right now. Obviously, that makes them a great place to cross-promote, upsell, encourage sharing/reviews/referrals, etc.”. If you want to understand all the options (pros and cons) look at this article.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

JUNE 2, 2022

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. It doesn’t necessarily have to be one or the other.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Veloxy

SEPTEMBER 28, 2021

As we mentioned earlier, a lot of entrepreneurs have actually found success by launching startups and building careers on little more than cold emails. However, this segment will offer a good example and a solid starting point to launch off of. Use this subject line as a follow up and ask how you can be of service. Sign me up.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

JULY 21, 2022

Omnichannel aligns branding, messaging , and customer service across every channel. Each household was sent a plastic postcard that featured a QR code and pop-out information card with service locations and times. It’s a gesture that has achieved a 9.89% click-through rate. Like Lemonade, Gong is data-driven.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

NOVEMBER 18, 2014

Experian found that confirmation emails had average click-through rates from 12 to 20 percent, approximately five times the rate of bulk mailings. The same trend held across any email metric including open rates, revenue-per-email and transaction rate. Image from MarketingSherpa.

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124

PandaDoc

FEBRUARY 16, 2023

Economic conditions, new product launches , poor decision-making or business management, and unforeseen future events can all create deviations in the predictive models and lead to woefully inaccurate projections. For example, if you run a cleaning service and your overhead costs (supplies, labor, etc.) are signed.

Sales 52

Sales Technique Clients Growth 52

Hubspot

MAY 15, 2012

As the Boston Globe highlighted eloquently on our behalf to announce today's launch of HubSpot's new email tools , email marketing is not dead! If I follow this advice, I'll be a better user of their service, and as such, be more likely to complete a purchase with them. 8) ModCloth Promotes Its Referral Program. Good thing, eh?

Referrals 78

Referrals Click Through Rate Construction Campaign 78

ConversionXL

FEBRUARY 26, 2014

A tax services center could focus on “ prepare 2013 taxes” now, but in September might focus on 3 rd quarter filing services for freelancers. This ad is packed with trust boosting factors like a ratings extension, a review, social proof, and sitelinks that provide more detailed options while highlighting service benefits.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Dropbox: first achieved growth through virality. So they optimized referral process. Example: wechat in China. Building trust.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

MAY 2, 2012

1) Launching a Private Social Media Account. That's exactly what CVS did when they launched its CVS_Cares Twitter account. If you had tried to follow them around launch time, this is what you would have seen: Seriously? If you had tried to follow them around launch time, this is what you would have seen: Seriously?

Follow-up 78

Follow-up Promote Launch Click Through Rate 78

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. If you pursue these partnerships to help you win new clients, you can't fake your way through it, though. There are enough full service advertising agencies and marketing communication firms.

Clients 72

Clients Technology Technology Contract 72

Salesforce

NOVEMBER 30, 2023

Think about a product or service you recently purchased. A full-funnel marketing campaign is the journey potential consumers make from their very first engagement with a brand to buying a product or service. Loyalty and referral-focused campaigns encourage your existing customers to become brand advocates.

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

Salesforce

APRIL 16, 2024

You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. When your business uses online channels and strategies to promote your products or services and engage with target audiences, you’re using digital marketing.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Hubspot

FEBRUARY 7, 2012

Aligns With Your Business and the Products/Services You Offer. A great marketing offer complements the products and services your business sells. That educational ebook is probably not very focused on how awesome your products and services are, but it should address concepts that align with your paid offerings.

Lead generation 65

Lead generation Education Promote Click Through Rate 65

ConversionXL

APRIL 29, 2014

It was the key to our success in scaling LogMeIn to a publicly-traded company, and helped us optimize our referral program at Dropbox, whose latest funding figures peg it’s value at a rumored $10 billion. will it take to launch these tests. Does this page make you want to sign up for our service? How important is CRO?

Engineering 117

Engineering Growth Conversion A/B testing 117

Hubspot

FEBRUARY 5, 2020

And through it all, your customers have much higher expectations than they did 10 years ago. Customer experience is now the main factor driving referrals, sales and lifetime value. But simply launching more tools didn't get them the results they needed. Service Providers. One tool can't do it all for you.

Click Through Rate 94

Click Through Rate Launch Repeat business CRM 94

Hubspot

SEPTEMBER 4, 2019

Oftentimes, you'll notice the author hasn't included a link back to your website when they mention your brand, product, or service. This also allows the publisher to give their readers a better experience, letting them click through and learn more about the brand mentioned. Image Source. Publish Ultimate Guides.

A/B testing 101

A/B testing Pitch Referrals Niche 101

Hubspot

MARCH 29, 2012

In other words, create visual content that’s so cool, people won’t care that it’s also driving referral traffic and inbound links to your website. This is the kind of content targeting inbound marketers relish, because it leads to higher click-through rates and a more engaged social following.

Networking 77

Networking Click Through Rate Follow-up B2C 77

Hubspot

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. A blog can delight existing customers with fresh content for repeat business or referrals. all relating to inbound across its niche segments in marketing, sales and service.

Campaign 98

Campaign B2B Lead generation CTR 98