Remove Click Through Rate Remove Up-sell Remove UX
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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

Mobile dominance Since most images and videos are consumed on mobile devices, it is crucial to ensure that your UI, UX and assets are optimized for mobile. Business email address Sign me up! Develop snackable videos for your unique selling proposition (USP) and customer reviews. Get the newsletter search marketers rely on.

CTR 112
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Ecommerce Site Search Best Practices

Salesforce

Consider a few common scenarios that may come up during a customer’s search: Synonyms: There are multiple different ways to search for the same thing. With the right ecommerce site search solution, this shouldn’t be a problem and the right results will still show up. Your search UX should account for this. Same, but different.

UX 103
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How to Conduct a Technical SEO Audit

ConversionXL

Neglect them, and you run the risk of pages not showing up in SERPs. User experience (UX) tends to be thought of more as a design issue rather than an SEO one. More importantly from a UX perspective, however, it’s determined by page position. Set up canonical tags to point search engines at important pages.

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How to Build a User Research Culture

ConversionXL

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Good UX can help with each of those things. A “braided” approach to UX and design.

UX 111
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8 Clever Tools that are Essential for eCommerce Businesses

Sales Pop!

To be successful, eCommerce businesses employ the functionalities of several tools to help them engage with their customers, generate sales, fulfill orders, and keep up with other business processes smoothly. eCommerce platforms are software that enables buying and selling over the internet. Wrapping Up. Campaign Monitor.

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How to Optimize Out of Stock Product Pages

ConversionXL

When you aren’t purposeful about out of stock pages, you end up with vague… Vaguer… And just plain frustrating… The Key Factors of Out of Stock Product Pages. User Experience (UX). Wherever there is disappointment and frustration, UX comes into play. Bad UX, disappointed potential customer.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For UX analysis: Hotjar 5. By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. Conversion rate. sale, sign-up, or download) compared to the total number of visits. Click-through rate. Bounce rate.